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From Editor-in-Chief to Director of the Healthtech Unit

As Editor-in-Chief of the German edition of MIT Technology Review, I dealt with innovation on a daily basis. I am particularly passionate about digitalization in the HealthTech/BioTech field. I can now build on and drive this passion independently at PIABO.

Setting up the Greentech and sustainability Unit

I have always been passionate about sustainability. PIABO has given me the opportunity to explore this passion even more strategically. Together with Andreas, I set up the Greentech and sustainability practice, where we look after impact-driven clients who benefit from our strong focus. This gives me the scope to actively shape my career at PIABO.

First apprentice

Despite the pandemic, I was able to begin my training with the operations team at PIABO. I noticed the special PIABO vibe straight away and this made it particularly easy for me to get started because I was very nervous at first. The gradual adaptation of my tasks and responsibilities makes me feel secure. I’m happy to be a part of PIABO.

Working towards shaping the future

Our clients are working towards shaping the future. There is hardly anything more inspiring than that of the tech and digitalization industry contributing to change. I am driven by the question of what tomorrow will bring, also and especially with regard to employee development and leadership skills. The company’s culture, which is focused on shared learning and self-design with an agile forward thinking, corresponds to my leadership style and grants me a lot of room for shaping things.

Balancing family and career

What inspires me the most about PIABO is its diversity of subjects, its progressive view of communications, and its channels. Every day I get to learn with and from visionary people who are having an impact on the future of our coexistence. PIABO has family-friendly policies, which allow me to combine my family life and career. In our fast-paced, digital world that demands constant availability, I consider the culture at PIABO to be progressive and, most importantly, fair..

100 % remote

My passion for PR has always been closely linked to the idea of making a difference with my work. I cannot imagine a better agency than PIABO, where the transformation of the digital economy is driven with passion every day. I joined the team in the midst of the pandemic and am currently working remotely from the port of Hamburg. Perfect onboarding, well-structured attendance-based days, and the nicest colleagues ensured that I was perfectly integrated into the team, even while being at my desk 250 km away.

Lived diversity and variety

Given my background of growing up in Taiwan, studying in the US, working in China and in Germany, diversity in the workplace, including gender, race, and cultural groups, is always important for me to feel included and happy at work. With the benefits of embracing diversity at PIABO, I am able to work with teams to create more relevant, genuine messages, and to bring fresh ideas and a multicultural perspective to our both Asian and German clients. Here, diversity is celebrated, and I am proud to be part of it.

I have been part of PIABO since 2014, several years of which as a unit director. In all that time, I haven't had one boring day. I am fascinated by digital business models - especially when they are ecologically, socially and economically sustainable and grow very fast. It's impressive to experience what entrepreneurs and their teams are capable of when they think big.