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How to implement sustainability in companies – and communicate it authentically
The UN Climate Change Conference in Glasgow has once again brought it home to us with all its urgency: All forces in society must contribute to achieving the 1. 5-degree target to mitigate the devastating effects of the climate crisis.
At the end of September, we want to look back at our highlight of the month: The PIABO summer party. 15 years PIABO - of course we can't miss out on a lively summer party! It's Friday, September 10th, 2021, Berlin Alexanderplatz, Weekend Club.
As an agency, climate protection is very important for us. And to make sure it is not just words, we are taking action. On Friday, September 24th, 2021, we will go on a global climate strike.
IAA 2021: How these companies are helping to shape the mobility of the future
At the IAA 2021, everything revolves around the mobility of the future. There is no question that our way of moving around must and will change against the background of climate targets.
Blockchain and fundraising: what are ICO, STO, IEO and IDO?
With the boom of the crypto scene, the classic purchase of stocks has got competition. More and more investments are being made via investment options based on blockchain technology.
Inside East Asia: How does marketing communications work in China?
While most states are still longing for the pandemic to end and the economy to get “back to normal”, China has recovered rapidly since the second half of 2020. According to government figures, the Chinese economy increased by 2. 3% in real GDP growth in 2020.
Why newsjacking should be part of any good PR strategy
Successful PR should always keep an eye on current events. We talk about newsjacking when companies link their own messages to current news so skillfully that they get into the media. But successfully "hijacking" news coverage with your own content is an art.
Crypto glossary - the most important terms related to cryptocurrencies and blockchain
Bitcoin, Ethereum, Dogecoin - everyone is talking about cryptocurrencies and the associated buzzwords. As a communications agency with a specialized blockchain practice, we open up European markets for the often highly complex blockchain-based businesses.
While the climate crisis was still a rather small topic a few years ago, the relevance and extent of it has now arrived in society and companies. People do not only want to make a contribution in the private sphere, but also in the professional and corporate context.
