The Power of PR: How to Build Relations with German Media

The German media landscape differs fundamentally from that in China, both in its structures and in its way of publishing and developing media reports. With the aim to bring Chinese companies and German media closer, on July 17th, 2019, together with the Chinese Chamber of Commerce (CHKD), PIABO organized a workshop, The Power of PR: How to Build Relations with German Media, for Chinese companies in Germany.

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Professional media training: Individual coaching with Katja Schleicher

The next big interview is coming up and the professional preparation is missing? Our media trainings prepare you perfectly for the next big appearance. You will learn how to win over viewers, readers and listeners. Our experienced communications expert Katja Schleicher offers you tailor-made seminars and coaching sessions to develop you unerringly into a rhetoric hero – whether for the next investment round or the KeyNote for the next congress.

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Flying the Rainbow Flag: How Much Credibility Can Companies Gain?

In conversation with Marc-Pierre Hoeft, former board member of the Hamburg Pride e.V. and CSD Deutschland e.V. associations as well as co-founder of the EHE FÜR ALLE initiative (marriage equality initiative).

PRIDE week in Berlin is one week under the rainbow symbol – meaning love, freedom, respect, peace and diversity.

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In conversation with Marc-Pierre Hoeft, former board member of the Hamburg Pride e.V. and CSD Deutschland e.V. associations as well as co-founder of the EHE FÜR ALLE initiative (marriage equality initiative).

PRIDE week in Berlin is one week under the rainbow symbol – meaning love, freedom, respect, peace and diversity.

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Be Pride! Celebrate Diversity!

International celebrations take place in June: Around the world, the LGBTIQ+ community and its supporters are organizing international PRIDE – political parades and large street parades to stand up for equality, acceptance and tolerance. Already in June, flags in rainbow colors lit up in many places. Whether hanging out of the window, waving in the garden or lying out at the reception desk – private individuals, companies, political organizations or embassies all acknowledge diversity in this way with the international symbol of the LGBTIQ+ community. 

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Office Design That Drives Work Productivity

Only recently PIABO moved into its new office at Gendarmenmarkt in the historical center to the of Berlin. In cooperation with the leading design manufacturer Vitra and the local furniture department store designfunktion Berlin, PIABO PR has developed an agile work environment for creative minds. The new office embraces the latest work environment insights and sets new standards in terms of functionality, form and flexibility. In an interview our CEO and founder Tilo Bonow talks about how he successfully established a productive working culture. He not only points out several tools that help to get the work done, but also refers to subconscious cues, and why it is important to involve the entire team in the realisation of the agency’s mission.

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Time to say Thanks

Busy times: PIABO PR is growing constantly. We are proud to celebrate a huge success having built up a strong and solid network of clients, partners and multipliers over the past 13 years. This is of course a result of combined strengths, the efforts of our team, the presence of our CEO at global events and our flexible working structures to coordinate clients all around the world. As digital natives we know how to play the game, but we also invest a lot of time to assure our pioneering position in tech communications.

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3 Most Common Questions for B2B Communications Success in China

“We are a European B2B company. Is it important to have our presence on Chinese social media? If so, which platforms or what tools are the most effective ones?” “Can’t we just translate contents to Chinese and share on Chinese social media?” These are a couple of the most common questions we are often asked. To help you grow business in China, we consolidate the three most asked questions here.

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Rebranding: Don’t be the same. Be Better.

In the last year, we witnessed numerous rebrandings. WeWork changed its name to The We Company, LimeBike became Lime and the career-oriented social networking site Xing SE changed its name to New Work SE.

Changing your brand image, however, involves many uncertainties. When should a company invest in a rebranding and what consequences will this have on the business? We accompanied the rebranding process of our client Omio, formerly GoEuro. Any company considering this exercise should take note of the following six helpful tips that will guide you through a successful rebranding.

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These are the Top 10 AI Events in 2019 That You Can’t Miss

From the smart home to autonomous cars to industrial applications – the fields of application for artificial intelligence are diverse. In this article you will find out at which AI events the latest trends are discussed.

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These Are the Top 10 Additive Manufacturing and 3D Printing Events That the Most Innovative Companies Attend

This article lists the Top 10 events for additive manufacturing in 2019 – an overview of the most important industry events that marketing and communications managers should have on their radar.

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