Be Pride! Celebrate Diversity!

International celebrations take place in June: Around the world, the LGBTIQ+ community and its supporters are organizing international PRIDE – political parades and large street parades to stand up for equality, acceptance and tolerance. Already in June, flags in rainbow colors lit up in many places. Whether hanging out of the window, waving in the garden or lying out at the reception desk – private individuals, companies, political organizations or embassies all acknowledge diversity in this way with the international symbol of the LGBTIQ+ community. 

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Office Design That Drives Work Productivity

Only recently PIABO moved into its new office at Gendarmenmarkt in the historical center to the of Berlin. In cooperation with the leading design manufacturer Vitra and the local furniture department store designfunktion Berlin, PIABO PR has developed an agile work environment for creative minds. The new office embraces the latest work environment insights and sets new standards in terms of functionality, form and flexibility. In an interview our CEO and founder Tilo Bonow talks about how he successfully established a productive working culture. He not only points out several tools that help to get the work done, but also refers to subconscious cues, and why it is important to involve the entire team in the realisation of the agency’s mission.

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Time to say Thanks

Busy times: PIABO PR is growing constantly. We are proud to celebrate a huge success having built up a strong and solid network of clients, partners and multipliers over the past 13 years. This is of course a result of combined strengths, the efforts of our team, the presence of our CEO at global events and our flexible working structures to coordinate clients all around the world. As digital natives we know how to play the game, but we also invest a lot of time to assure our pioneering position in tech communications.

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3 Most Common Questions for B2B Communications Success in China

“We are a European B2B company. Is it important to have our presence on Chinese social media? If so, which platforms or what tools are the most effective ones?” “Can’t we just translate contents to Chinese and share on Chinese social media?” These are a couple of the most common questions we are often asked. To help you grow business in China, we consolidate the three most asked questions here.

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Rebranding: Don’t be the same. Be Better.

In the last year, we witnessed numerous rebrandings. WeWork changed its name to The We Company, LimeBike became Lime and the career-oriented social networking site Xing SE changed its name to New Work SE.

Changing your brand image, however, involves many uncertainties. When should a company invest in a rebranding and what consequences will this have on the business? We accompanied the rebranding process of our client Omio, formerly GoEuro. Any company considering this exercise should take note of the following six helpful tips that will guide you through a successful rebranding.

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These are the Top 10 AI Events in 2019 That You Can’t Miss

From the smart home to autonomous cars to industrial applications – the fields of application for artificial intelligence are diverse. In this article you will find out at which AI events the latest trends are discussed.

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These Are the Top 10 Additive Manufacturing and 3D Printing Events That the Most Innovative Companies Attend

This article lists the Top 10 events for additive manufacturing in 2019 – an overview of the most important industry events that marketing and communications managers should have on their radar.

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The Top 5 Magazines You Should be Following for 3D Printing

The 3D Printing Industry continues to grow, presenting new applications and solutions on a regular basis. The rise of new technologies have provided young companies with the opportunity to rapidly grow and expand in the international arena. While established ones have reviewed existing processes that could highly impact the performance of their businesses. The evolution of this fast growing industry has been in the eye of several media, but some of them have focused on this topic in greater depth. The following magazines are the top 5 you can not miss if you want to be up to date with the latest 3D printing trends.
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Industry 4.0: Top 10 IoT Events 2019 in Germany

The digitalization of the industry continues unabated. The Industrial Internet of Things and Smart Manufacturing promise immense advantages for the manufacturing industry, such as resource-saving production, optimized logistics, and flexible fabrication. This article explains which industry events in 2019 the most important trends will be discussed – an overview of the most important industry 4.0 events in 2019 that marketing and communications professionals should have on their screens.
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How Should Chinese Companies Going Global Score with German Media

In recent years, Chinese enterprises have developed rapidly, and the pace of “going out” has been accelerating and has received great attention from the world. In the process, Chinese companies face a complex international media environment.

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