Covid-19 has changed the health system, but the upheaval goes much deeper than mere digitisation, telemedicine or the electronic exchange of patient records. The entire health system will tick differently after the crisis than before – from the clinic director down to the patient. 2020 has triggered developments that will significantly shape 2021 and the years after. With all the uncertainties that come with foresight in times of a pandemic, here are the five big health tech trends in 2021 presented by our Unit Director Health Tech Robert Thielicke, former Editor-in-Chief of the MIT Technology Review, a renowned science magazine.
Smooth translations, image recognition and intelligent chatbots are only a few examples of numerous exciting applications based on Artificial Intelligence (AI) which make our everyday and working life more comfortable, safer or more efficient. AI is therefore often rightly seen as the number one driver of innovation in digital technologies.
Every year we waste 1.6 billion tonnes of food worldwide – at the same time 25 million people starve to death and another billion are undernourished. Yet, in this equation, no one really needs to starve. In other words, every starving person is a victim of the wrong food distribution. But why is food waste still such a big problem? Shouldn’t we have learned our lesson about food production over the last decades and know how much is needed?
Dominik Kratzenberg always has a friendly smile on his face, is a real team player and creative mind, who values a good and above all cooperative customer relationship. He has accompanied many of his clients for several years, growing into an excellently coordinated team – trusted partners. The family man of a two-year-old son is a well-esteemed Communications Director, responsible for clients like the Belgian start-up cowboy, the largest online portal for professional product testing Testberichte.de, or the travel app of omio. In the current blog series “Inside PIABO: Our longest-serving employees” he tells about the experiences that have shaped him along with his personal growth at PIABO.
A former future project has turned into reality much faster than expected: The Fourth Industrial Revolution (or Industry 4.0) continues to shape industrial manufacturing. The term Industry 4.0 refers to central technologies connecting machines, processes and organizations via internet on a global scale with the objective of automation by using modern smart technology. Initially started as the advent of information technologies based on desktop PCs, office IT and the first computer-based automation systems in the 1970s has now developed into a highly complex digital industry.
The most well-known cryptocurrency Bitcoin further enjoys high popularity according to a survey of the stock exchange portal The Tokenist. 45% of the interviewees would invest 1000$ rather in Bitcoins instead of in shares, real estates or gold. Compared to 2017, this represents an increase of 13%. As a leading PR agency for technology and start-up topics, we believe in the future of cryptocurrencies and love to share the latest developments with our community. If you don’t want to miss out, we recommend following the most relevant must-know media for good crypto news in German-speaking countries as stated here.
Think about the following scenario: You are a manager of a leading German car manufacturer. On a daily basis questions arise why you are not as “fresh” and not as “digital” as Tesla. You would probably lose patience at some point and point out that you are an established company and a traditional brand which cannot change so quickly. In fact, new mobility and digitization definitely need some time here in Germany …
However, today’s consumers don’t really care where innovative ideas come from, so they get excited about purchasing the new Tesla Model Y and drive into the future. Targeted by Tesla’s D2C distribution strategy, which provides for personalized and direct online sales, the end consumer gets in touch with their innovative products twofold Both digitally and physically, e.g. visiting showrooms in respective cities.
In our new blog series “Our longest serving employees” we introduce you to Katharina Hein. She is Communications Director and has been a permanent member of the PIABO team since 2016. Katharina is part of the B2C unit and deals with topics ranging from education and new work to mobility and sustainability. Her clients currently include the mobility start-up Cowboy, the learning app simpleclub, the foodtech Infarm and the sustainability pioneer Patagonia. Katharina was also the first team ambassador. Find out how she came to PIABO, what she particularly appreciates about her daily work and what it is like as a PR consultant to suddenly coordinate a construction site. Read more
The blockchain industry has grown at a rapid pace in recent years. Berlin offers the world one of the best blockchain ecosystems and attracts first-class investors, founders and blockchain enthusiasts. PIABO has been at the centre of this blockchain scene for years and presents the best start-ups and most exciting topics at events and in the media. We want to outline the most important media that explicitly deal with blockchain technology.
For our blog series called “our longest-serving employees” we spoke to Simone Krist, Unit Director B2C, about her role as a manager at PIABO. The result was a lively conversation about PIABO’s corporate culture and she provided plenty of insights into the teams and collaborative partnerships, and why it is so important to work on an equal footing with partners. Simone offers an exciting look at PIABO’s growth and talks about her experiences in the tech industry and her enthusiasm for the PIABO team.