From PR perspective, trade fairs and exhibitions are a worthwhile investment. In addition to an exchange with the attending journalists and new customer acquisition, important long-term relationships with future partners, are going to be established. As official partner, we supported the eTail Germany in Berlin and experienced this event from close quarters.
The eTail Germany is a fair for innovators of the e-commerce and multichannel retail. Each year, around 400 experts of the biggest and most dynamic e-commerce companies in Germany come together, to promote a growth in their industry.