PIABO, Germany’s leading PR agency for the digital industry, is bringing together its many years of expertise communicating on topics in the field of greentech and sustainability by launching an independent, dedicated practice. Since 2009, the agency has been engaged with companies that use new technologies and business models to make a positive impact on society. The spectrum of topics covered by the new practice ranges from smart city and new mobility to industry 4.0 applications, and the avoidance of food waste through digital innovations, as well as the investors behind them.
The PIABO team is growing: With Steffi Jarosch and Maria Bader, the Berlin-based PR agency for the digital economy welcomes two PR experts with many years of expertise. Both will support PIABO with their knowledge on agency environments as well as with their experience on a corporate level – especially contributing know-how in consumer and financial PR.
- The aim of the cooperation is to strategically position Scout24 as a leading digital company.
- With a focus on Germany, PIABO supports Scout24 in the areas of management positioning, employer branding and thought leadership in the field of artificial intelligence.
PIABO, Europe’s leading full-service PR partner for the digital economy, is expanding its senior consulting team with the new Practice Director Elena Strzelczyk. The experienced specialist will take the lead in consumer electronics and business hardware and support both the B2B and B2C teams with her expertise.
- The leading German Tech PR agency PIABO expands its China competence team in Beijing and Shanghai
- PIABO PR has been successfully supporting companies in their expansion to China and establishing Chinese companies in the European market since five years
- The cooperation with experienced PR specialists on site ensures excellent result
Berlin, August 31, 2018 – PIABO, Germany’s leading PR agency for the digital economy, is increasing its presence in the Chinese market. With the extension of its Shanghai office and its new hub in Beijing, PIABO is responding to the growing demand from European and American clients to expand into the Chinese market. Thanks to the extended local presence, the agency can also support Chinese clients even more comprehensively in their positioning in Europe.
Tilo Bonow, founder and CEO of PIABO explains: “We are specialized in working with the pioneers of the digital economy. Besides the USA, where we have already established ourselves as the first contact for the tech industry, China is the most important technology market in the world. China offers an infinite number of exciting opportunities in both directions: On the one hand, we help Chinese companies to expand into the European market and thus increase brand awareness and build networks. On the other hand, we support European and American customers in establishing their presence in the Chinese market.”
Due to the close cooperation with experienced local PR specialists, PIABO has a deep understanding of the specifics and requirements of the Chinese market. ” Besides working with our own team, we also work closely with local agency partners. This enables us to learn from each other and offer a wide range of services. Thanks to our Chinese partners, we combine PIABO’s many years of PR experience in western markets with our partner’s special knowledge of the Chinese media landscape and economy. This enables us to perfectly meet the specific market requirements and thus create first-class work.”
- Payment processing now possible with Bitcoin and Ether
- Tech PR agency actively supports blockchain technology
Berlin, August 1, 2018 – PIABO PR, Germany’s leading PR agency for the digital economy, is one of the first German PR providers to accept cryptocurrencies as means of payment from now on. The agency’s customers now have the possibility to pay with Bitcoin or Ether. “Blockchain is one of the technologically most important topics of our time. Our customers are the pioneers of the digital economy. With our know-how and our experience we want to accompany those projects, with which we can carry out a long-term and positive impact on economic advancement. In this context it is only the next logical step to offer a payment option with cryptocurrencies”, PIABO founder and CEO Tilo Bonow explains.
In recent years, both blockchain technology itself and the cryptocurrencies based on it have become increasingly important. These business fields are no longer niches: large companies invest in their own blockchain systems. For PIABO as a PR agency with a specialisation in full service communication for tech pioneers, it is an obvious conclusionto actively support this entrepreneur and investor community in their further development.
“Of course there are still many uncertainties regarding blockchain, in particular about cryptocurrencies”, Tilo Bonow explains. “New regulations are just coming into force. In many countries, they still have to be worked out. Thus, clear communication is required On the one hand to emphasize the benefits of technology to stakeholders and the public, on the other hand to create credibility. As future-oriented as the blockchain system is, it is also currently struggling with image problems regarding ICO (Initial Coin Offering) due to non-standardized processes and frauds. It is therefore even more important to shed the right light on professional providers, to promote trustworthy infrastructures and to give them the attention they deserve.”
- Additional topics Cryptocurrency, ICO’s and Blockchain
- Reinforcement for PIABO’s management: Pawel Zoneff now heads the B2C Unit together with Simone Krist
- From Tinder to Nokia: Companies trust PIABO’s competent B2C Unit
PIABO, Europe´s leading PR agency of digital economies continues on its growth path. The Berlin agency is continually expanding their existing client portfolio with GitHub, the world´s largest online service in software development, and technology platform Stripe, which developers use for the establishment of online enterprises. In this way, the agency is consolidating its position as one of the first contact person for US technology companies on the european market – in particular, Silicon Valley
PIABO, Europe´s leading PR agency of digital economies founded a new PR-Unit especially designed for communication in IoT companies. The department is run by Maria Urban, one of the top communication experts within IT- and technology topics.