The Power of PR: How to Build Relations with German Media

The German media landscape differs fundamentally from that in China, both in its structures and in its way of publishing and developing media reports. With the aim to bring Chinese companies and German media closer, on July 17th, 2019, together with the Chinese Chamber of Commerce (CHKD), PIABO organized a workshop, The Power of PR: How to Build Relations with German Media, for Chinese companies in Germany.

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Professional media training: Individual coaching with Katja Schleicher

The next big interview is coming up and the professional preparation is missing? Our media trainings prepare you perfectly for the next big appearance. You will learn how to win over viewers, readers and listeners. Our experienced communications expert Katja Schleicher offers you tailor-made seminars and coaching sessions to develop you unerringly into a rhetoric hero – whether for the next investment round or the KeyNote for the next congress.

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Flying the Rainbow Flag: How Much Credibility Can Companies Gain?

In conversation with Marc-Pierre Hoeft, former board member of the Hamburg Pride e.V. and CSD Deutschland e.V. associations as well as co-founder of the EHE FÜR ALLE initiative (marriage equality initiative).

PRIDE week in Berlin is one week under the rainbow symbol – meaning love, freedom, respect, peace and diversity.

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In conversation with Marc-Pierre Hoeft, former board member of the Hamburg Pride e.V. and CSD Deutschland e.V. associations as well as co-founder of the EHE FÜR ALLE initiative (marriage equality initiative).

PRIDE week in Berlin is one week under the rainbow symbol – meaning love, freedom, respect, peace and diversity.

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PIABO supports Scout24 in its positioning as Digital Champion

  • The aim of the cooperation is to strategically position Scout24 as a leading digital company.
  • With a focus on Germany, PIABO supports Scout24 in the areas of management positioning, employer branding and thought leadership in the field of artificial intelligence.

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PIABO establishes new Consumer Electronics & Business Hardware Practice led by industry veteran Elena Strzelczyk

PIABO, Europe’s leading full-service PR partner for the digital economy, is expanding its senior consulting team with the new Practice Director Elena Strzelczyk. The experienced specialist will take the lead in consumer electronics and business hardware and support both the B2B and B2C teams with her expertise.

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New PIABO-Claim: Our three fundamental principles.

In the digital world, communication works differently than in analog society – thus calling for entirely different PR mechanisms. Business models are becoming more abstract, there is an onslaught of news, and special expertise is needed to stand out with tech-focused content from the ever louder background noise.

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Rebranding: Don’t be the same. Be Better.

In the last year, we witnessed numerous rebrandings. WeWork changed its name to The We Company, LimeBike became Lime and the career-oriented social networking site Xing SE changed its name to New Work SE.

Changing your brand image, however, involves many uncertainties. When should a company invest in a rebranding and what consequences will this have on the business? We accompanied the rebranding process of our client Omio, formerly GoEuro. Any company considering this exercise should take note of the following six helpful tips that will guide you through a successful rebranding.

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These are the Top 10 AI Events in 2019 That You Can’t Miss

From the smart home to autonomous cars to industrial applications – the fields of application for artificial intelligence are diverse. In this article you will find out at which AI events the latest trends are discussed.

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These Are the Top 10 Additive Manufacturing and 3D Printing Events That the Most Innovative Companies Attend

This article lists the Top 10 events for additive manufacturing in 2019 – an overview of the most important industry events that marketing and communications managers should have on their radar.

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The Top 5 Magazines You Should be Following for 3D Printing

The 3D Printing Industry continues to grow, presenting new applications and solutions on a regular basis. The rise of new technologies have provided young companies with the opportunity to rapidly grow and expand in the international arena. While established ones have reviewed existing processes that could highly impact the performance of their businesses. The evolution of this fast growing industry has been in the eye of several media, but some of them have focused on this topic in greater depth. The following magazines are the top 5 you can not miss if you want to be up to date with the latest 3D printing trends.
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