PIABO, Germany’s leading communications agency for the digital economy, has been appointed as PR partner for the Swiss IT security company Tresorit, a provider of an end-to-end encrypted, zero-knowledge content collaboration platform (CCP). The focus of the communication work will be on restoring trust in the cloud. To achieve this, the company provides a platform that combines enterprise-grade security with consumer-grade simplicity.
We continue with our blog series, in which our longest-serving employees share their best PIABO experiences and talk about their careers. Today we introduce Caroline Jechow, who – as a Communications Consultant – is mainly responsible for customers in the mobility, e-commerce and software sectors. She is taking care of clients like Compleo – manufacturer of charging stations and thus driver of the mobility turnaround, Coyo – promoter of innovative corporate communications or Shopify – one of the world’s leading e-commerce platforms. Born in Berlin Caro joined the PIABOs in May 2017 and has been a permanent member of the B2B team ever since. Read more
PIABO PR, the leading full-service PR partner of the digital industry, has gained an experienced social media expert: With immediate effect, Felix Willikonsky will strengthen the team as new Head of Digital Communication.
PIABO, Germany’s leading PR agency for the digital industry, is bringing together its many years of expertise communicating on topics in the field of greentech and sustainability by launching an independent, dedicated practice. Since 2009, the agency has been engaged with companies that use new technologies and business models to make a positive impact on society. The spectrum of topics covered by the new practice ranges from smart city and new mobility to industry 4.0 applications, and the avoidance of food waste through digital innovations, as well as the investors behind them.
Keyword density, do-follow links, alternative texts and crawlers. Anyone who listens to a lecture on search engine optimization (SEO) is tempted to leave the room if he/she is not involved in the topic. That’s how intimidating the technical language is at first glance. SEO and PR just don’t seem to have anything in common. After all, PR is made for people – and SEO for machines. This assumption is still widespread.
The networking of systems, people and things has long since found its way into production and continues to spread to our households. Especially due to new developments such as the 5G mobile radio Internet, which will have a particularly strong influence on the Internet of Things and its fields of application and efficiency. At these industry events next year you will meet decision-makers and innovators and learn everything you need to know about the future of digitization and industry 4.0.
Ensuring that the proportion of women and men in management positions is balanced, that they are offered the same opportunities and that their talent is promoted equally should long have been a matter of course. But once more this year’s figures show that there is still a long way to go to get there! According to the Female Founders Monitor, even though the number of female-founded start-ups has risen slightly compared to last year, in Germany it is still predominantly men who found start-ups: 84.9 percent of founders in Germany are male, with only 15.1 percent female. One of the main reasons for the low proportion of women is the unequal distribution of investment: after all, female-led start-ups still receive significantly less venture capital than those led by their male counterparts.
Voice Interaction Design, automatic speech recognition and branding by Voice. These current topics introduce a new era of customer experience and that is exactly what the Voice & Chatbot Summit in Berlin from 11th to 13th December is all about.
Mindset, skills and creativity spark interest in the capital city
The heart of the international Blockchain scene lies at the Spree, the experts of this year’s blockchain breakfast at the Factory Berlin agree upon. Hundreds of Blockchain companies have been founded in the German capital since 2013, two successful examples are ZKsystems and Concensum.
The German media landscape differs fundamentally from that in China, both in its structures and in its way of publishing and developing media reports. With the aim to bring Chinese companies and German media closer, on July 17th, 2019, together with the Chinese Chamber of Commerce (CHKD), PIABO organized a workshop, The Power of PR: How to Build Relations with German Media, for Chinese companies in Germany.