The XATHON in Berlin: Tailwind for Female Entrepreneurs

Ensuring that the proportion of women and men in management positions is balanced, that they are offered the same opportunities and that their talent is promoted equally should long have been a matter of course. But once more this year’s figures show that there is still a long way to go to get there! According to the Female Founders Monitor, even though the number of female-founded start-ups has risen slightly compared to last year, in Germany it is still predominantly men who found start-ups: 84.9 percent of founders in Germany are male, with only 15.1 percent female. One of the main reasons for the low proportion of women is the unequal distribution of investment: after all, female-led start-ups still receive significantly less venture capital than those led by their male counterparts. 

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Conversational AI shapes future of CX

Voice Interaction Design, automatic speech recognition and branding by Voice. These current topics introduce a new era of customer experience and that is exactly what the Voice & Chatbot Summit in Berlin from 11th to 13th December is all about.

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Blockchain in Berlin: Is Berlin becoming a global hub?

Mindset, skills and creativity spark interest in the capital city 

The heart of the international Blockchain scene lies at the Spree, the experts of this year’s blockchain breakfast at the Factory Berlin agree upon. Hundreds of Blockchain companies have been founded in the German capital since 2013, two successful examples are ZKsystems and Concensum.

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The Power of PR: How to Build Relations with German Media

The German media landscape differs fundamentally from that in China, both in its structures and in its way of publishing and developing media reports. With the aim to bring Chinese companies and German media closer, on July 17th, 2019, together with the Chinese Chamber of Commerce (CHKD), PIABO organized a workshop, The Power of PR: How to Build Relations with German Media, for Chinese companies in Germany.

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Professional media training: Individual coaching with Katja Schleicher

The next big interview is coming up and the professional preparation is missing? Our media trainings prepare you perfectly for the next big appearance. You will learn how to win over viewers, readers and listeners. Our experienced communications expert Katja Schleicher offers you tailor-made seminars and coaching sessions to develop you unerringly into a rhetoric hero – whether for the next investment round or the KeyNote for the next congress.

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Flying the Rainbow Flag: How Much Credibility Can Companies Gain?

In conversation with Marc-Pierre Hoeft, former board member of the Hamburg Pride e.V. and CSD Deutschland e.V. associations as well as co-founder of the EHE FÜR ALLE initiative (marriage equality initiative).

PRIDE week in Berlin is one week under the rainbow symbol – meaning love, freedom, respect, peace and diversity.

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In conversation with Marc-Pierre Hoeft, former board member of the Hamburg Pride e.V. and CSD Deutschland e.V. associations as well as co-founder of the EHE FÜR ALLE initiative (marriage equality initiative).

PRIDE week in Berlin is one week under the rainbow symbol – meaning love, freedom, respect, peace and diversity.

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PIABO supports Scout24 in its positioning as Digital Champion

  • The aim of the cooperation is to strategically position Scout24 as a leading digital company.
  • With a focus on Germany, PIABO supports Scout24 in the areas of management positioning, employer branding and thought leadership in the field of artificial intelligence.

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PIABO establishes new Consumer Electronics & Business Hardware Practice led by industry veteran Elena Strzelczyk

PIABO, Europe’s leading full-service PR partner for the digital economy, is expanding its senior consulting team with the new Practice Director Elena Strzelczyk. The experienced specialist will take the lead in consumer electronics and business hardware and support both the B2B and B2C teams with her expertise.

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New PIABO-Claim: Our three fundamental principles.

In the digital world, communication works differently than in analog society – thus calling for entirely different PR mechanisms. Business models are becoming more abstract, there is an onslaught of news, and special expertise is needed to stand out with tech-focused content from the ever louder background noise.

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Rebranding: Don’t be the same. Be Better.

In the last year, we witnessed numerous rebrandings. WeWork changed its name to The We Company, LimeBike became Lime and the career-oriented social networking site Xing SE changed its name to New Work SE.

Changing your brand image, however, involves many uncertainties. When should a company invest in a rebranding and what consequences will this have on the business? We accompanied the rebranding process of our client Omio, formerly GoEuro. Any company considering this exercise should take note of the following six helpful tips that will guide you through a successful rebranding.

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