PIABO supports Scout24 in its positioning as Digital Champion

  • The aim of the cooperation is to strategically position Scout24 as a leading digital company.
  • With a focus on Germany, PIABO supports Scout24 in the areas of management positioning, employer branding and thought leadership in the field of artificial intelligence.

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PIABO establishes new Consumer Electronics & Business Hardware Practice led by industry veteran Elena Strzelczyk

PIABO, Europe’s leading full-service PR partner for the digital economy, is expanding its senior consulting team with the new Practice Director Elena Strzelczyk. The experienced specialist will take the lead in consumer electronics and business hardware and support both the B2B and B2C teams with her expertise.

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New PIABO-Claim: Our three fundamental principles.

In the digital world, communication works differently than in analog society – thus calling for entirely different PR mechanisms. Business models are becoming more abstract, there is an onslaught of news, and special expertise is needed to stand out with tech-focused content from the ever louder background noise.

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Rebranding: Don’t be the same. Be Better.

In the last year, we witnessed numerous rebrandings. WeWork changed its name to The We Company, LimeBike became Lime and the career-oriented social networking site Xing SE changed its name to New Work SE.

Changing your brand image, however, involves many uncertainties. When should a company invest in a rebranding and what consequences will this have on the business? We accompanied the rebranding process of our client Omio, formerly GoEuro. Any company considering this exercise should take note of the following six helpful tips that will guide you through a successful rebranding.

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These are the Top 10 AI Events in 2019 That You Can’t Miss

From the smart home to autonomous cars to industrial applications – the fields of application for artificial intelligence are diverse. In this article you will find out at which AI events the latest trends are discussed.

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These Are the Top 10 Additive Manufacturing and 3D Printing Events That the Most Innovative Companies Attend

This article lists the Top 10 events for additive manufacturing in 2019 – an overview of the most important industry events that marketing and communications managers should have on their radar.

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The Top 5 Magazines You Should be Following for 3D Printing

The 3D Printing Industry continues to grow, presenting new applications and solutions on a regular basis. The rise of new technologies have provided young companies with the opportunity to rapidly grow and expand in the international arena. While established ones have reviewed existing processes that could highly impact the performance of their businesses. The evolution of this fast growing industry has been in the eye of several media, but some of them have focused on this topic in greater depth. The following magazines are the top 5 you can not miss if you want to be up to date with the latest 3D printing trends.
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Industry 4.0: Top 10 IoT Events 2019 in Germany

The digitalization of the industry continues unabated. The Industrial Internet of Things and Smart Manufacturing promise immense advantages for the manufacturing industry, such as resource-saving production, optimized logistics, and flexible fabrication. This article explains which industry events in 2019 the most important trends will be discussed – an overview of the most important industry 4.0 events in 2019 that marketing and communications professionals should have on their screens.
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How Should Chinese Companies Going Global Score with German Media

In recent years, Chinese enterprises have developed rapidly, and the pace of “going out” has been accelerating and has received great attention from the world. In the process, Chinese companies face a complex international media environment.

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Media landscapes in Germany and China: Same same but different

Since the launch of One Belt One Road Initiatives, Chinese government has been pushing and inducing foreign investors and domestic producers to move inland through its “Go West” policy. Following this trend, in recent years, Germany has been the favorite country for Chinese direct investments in Europe.

Whilst Chinese companies are expanding their investments in Germany, it is also worth looking into how communication can help Chinese companies succeed in Germany. In our experience in helping companies in both China and Germany, we have observed that the ways to communicate and the media landscape in Germany are different, but also similar in some regards. Let’s have a look.
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