Since the launch of One Belt One Road Initiatives, Chinese government has been pushing and inducing foreign investors and domestic producers to move inland through its “Go West” policy. Following this trend, in recent years, Germany has been the favorite country for Chinese direct investments in Europe.
Whilst Chinese companies are expanding their investments in Germany, it is also worth looking into how communication can help Chinese companies succeed in Germany. In our experience in helping companies in both China and Germany, we have observed that the ways to communicate and the media landscape in Germany are different, but also similar in some regards. Let’s have a look.