PIABO PR, Germany’s leading full-service PR partner for the digital economy, has appointed Daniela Harzer as Chief Operating Officer. With the experienced strategist and communications expert, PIABO PR is meeting the changing needs of the digital economy for complex communications solutions, but also those of the digitalizing medium-sized businesses.
PIABO CEO Tilo Bonow with new COO Daniela Harzer
“The technology sector needs heroes who are committed to positive change in society with their products and services and who are prepared to take their development to the outside world. At the same time, medium-sized companies are facing the challenge of preparing for the digital future. I see great potential to support these companies in their further development. These role models exist and together with them we want to shape the future,” says Daniela Harzer.
Daniela Harzer has many years of solid experience in strategic communications consulting, both with creative agencies such as Scholz & Friends and on the corporate side with the media company WallDecaux AG. Before joining PIABO, she worked for the Lifestyle agency haebmau ag as Director and VP Agile Management & Client Relations. In addition to unit management, she was responsible for strategic orientation, operational management and staff development. With overall responsibility for creation, quality and process management and profitability, Daniela Harzer also drove the further development of agile working methods.
“Together with the PIABO team and our customers, my goal is to positively accompany the exponential growth of digitalization and to take away people’s fear of new technologies. Good storytelling makes entrepreneurs more visible, explains the advantages of digital products and encourages investors to rethink their approach towards more progressive investments, which we need in order to be technologically connected in Germany”.
Tilo Bonow, founder and CEO of PIABO PR, adds: “PIABO brings continuously top-class brains and talent into the team. With Daniela as the first COO in our agency history, we are taking a further step to respond to the rapidly growing demands of the digital economy. PIABO not only accompanies the digital change, but is already actively setting the course to always be one step ahead as an agency partner. Daniela’s commitment and her ideas also fit perfectly into our team and our corporate culture. We are delighted to have Daniela as COO, a top talent at the helm, and look forward to working with her to actively drive the digital transformation of the economy.