PIABO PR, the leading full-service PR partner of the digital industry, has gained an experienced social media expert: With immediate effect, Felix Willikonsky will strengthen the team as new Head of Digital Communication.
Felix Willikonsky, Head of Digital Communication at PIABO PR ©Robert Lehmann
In his most recent post as Head of Social Media DACH, Willikonsky consolidated and promoted communications of the streaming service DAZN on its digital channels. He was also responsible for the award-winning brand campaign #ALL41. At PIABO PR, Willikonsky is now strategically expanding the digital communication unit whilst broadening the content offering for integrated B2C and B2B communication. In addition to his social media expertise, he has valuable know-how in the areas of SEO, paid and search marketing, chatbots, and CRM.
“I am very much looking forward to translating strong stories from the tech world into the language of social media during this exciting time at PIABO PR,” says Willikonsky. “For companies and their executives, a meaningful social media presence has never been more important than now – almost all communication is shifting to the Internet, online media and digital networks are experiencing higher retrieval rates than ever before”.
With Willikonsky as part of the experienced team, the agency is responding to the enormously increased demand from clients who now more than ever want to benefit from modern communication across all channels. Right now, companies can benefit from innovative and well-thought-out brand communication, whether in the B2B sector, personal branding, or content marketing. “Good communication does not think in silos, but channel independent. In brand communication today, analog and digital channels must be closely interlinked to reach customers, partners and interest groups at all possible touchpoints and to thus create a distinctive image. I am therefore particularly pleased to be able to contribute to PIABO’s holistic approach to communication and to be able to contribute my experience in the social media and content sector,” Willikonsky continues.
Tilo Bonow, founder and CEO of PIABO PR, adds: “We are currently living in times that bring unprecedented challenges but also open up great opportunities! Not only do we intensify communication with stakeholders via social media outlets, we are actually establishing entirely new, innovative formats for social channels. With Felix Willikonsky, we now have an excellent expert on our team who will develop highly creative and sustainably effective strategies for both experienced social media players and those who are just starting to digitize their communication”.
PIABO PR GmbH