PIABO establishes new Consumer Electronics & Business Hardware Practice led by industry veteran Elena Strzelczyk

PIABO, Europe’s leading full-service PR partner for the digital economy, is expanding its senior consulting team with the new Practice Director Elena Strzelczyk. The experienced specialist will take the lead in consumer electronics and business hardware and support both the B2B and B2C teams with her expertise.

Building on more than 20 years of professional experience in supporting European PR and marketing campaigns, Elena will now be responsible for the strategic development of the new practices. With her expertise and sense for trends in one of the most innovative industries of our time, she would like to further expand PIABO’s customer portfolio and actively support the establishment of trendsetting innovations.

“We can no longer imagine everyday life without technology. Today we use applications and gadgets that were not even on the market ten years ago – and every day there are new products and innovations competing against each other for a foothold in the market. The great challenge in Consumer Technology PR not only lies in communicating technical particularities, but also in highlighting to the user the added value, benefits, usage scenarios and experiences. Creative communication campaigns that understand the complexity and development of a rapidly changing consumer market are therefore in demand,” says Elena, underlining her mission to act as a strong partner for the industry.

Elena started her PR career with business and consumer hardware manufacturer. She then moved to the agency side and continued her steep career path. Most recently, she was Account Director at united communications, where she expanded her expertise particularly in display technology.

“As new Practice Director Elena is a great addition to our PIABO team. With her many years of experience in consumer and business electronics, she will make a significant contribution to the expansion of our customer portfolio. We are delighted that Elena now supports our agency with her knowledge, established contacts and commitment,” said Tilo Bonow, founder and CEO of PIABO.


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Laura Schlensak
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