PIABO expands senior consultant team with Unit Director B2C Simone Krist

PIABO expands senior consultant team with Unit Director B2C Simone Krist

Berlin, 17. August 2015


PIABO, the leading public relations agency for the international digital industry, has announced an addition to its team of senior consultants with an  experienced sector specialist: As Unit Director, Simone Krist will head the agency’s B2C business division with immediate effect.

The expert for brand and corporate PR will be responsible for the strategic development of the B2C unit. Together with her team of ten, Simone Krist will advise national and globally operating clients.


Simone Krist

PIABO’s new Unit Director has 20 years of professional experience in advising renowned brands from the lifestyle, travel, aviation, luxury, beauty, architecture, design, food & beverage as well as destination marketing sectors. Her client portfolio includes international brands such as the Wyndham Hotel Group, Small Luxury Hotels of the World, Peninsula Hotels and Vueling Airlines.

After her master’s degree Simone started her career in public relations at Berlin Tourismus Marketing/Visit Berlin. She gained her extensive PR know how and profound expertise as Senior Account Director and Team Leader in internationally renowned communication agencies, specialising in tourism. Before joining PIABO, Simone was Head of Design & Travel at public link.

“Together with my team I want to support international brands and innovative businesses with their consumer communication strategies, promoting brand awareness and driving success in their respective target markets,” says Krist about her new appointment.

„As Unit Director B2C, Simone is a valuable addition for PIABO. With her longstanding expertise in lifestyle and consumer PR she will be conducive to the growth of our client portfolio. We are thrilled that Simone has joined our agency with her knowledge and commitment”, says Tilo Bonow, founder and CEO of PIABO.

PIABO is the leading agency for the digital industry. From its headquarters in Berlin, PIABO achieves outstanding international media coverage for its clients in the sectors of IT, mobile, lifestyle, fmcg, media, hardware and cleantech. The agency’s service portfolio includes public relations, strategic social media management and content marketing. PIABO’s goal is to actively support entrepreneurs to achieve their local and global growth targets and thereby to significantly contribute to their enterprises.