The PIABO team is growing: With Steffi Jarosch and Maria Bader, the Berlin-based PR agency for the digital economy welcomes two PR experts with many years of expertise. Both will support PIABO with their knowledge on agency environments as well as with their experience on a corporate level – especially contributing know-how in consumer and financial PR.
Steffi Jarosch has extensive expertise in lifestyle PR: After starting her career at a Berlin agency, she continued her professional career path as a Communications Manager at the fitness studio chain McFIT, and subsequently at a hotel booking platform of the HRS Group. After four years of working as Senior PR Consultant for travel and lifestyle agency clients, she now joins the B2C unit at PIABO under the management of Simone Krist. “In my new position, I particularly appreciate the interplay between lifestyle PR and tech communication. Technology is part of all areas of society and enriches our everyday lives. At PIABO I am very much looking forward to telling the stories of companies that make our daily lives easier and more beautiful with future-oriented products and services,” says Steffi Jarosch.
Maria Bader is a PR expert for FinTech and investment topics and was able to demonstrate her strengths for eight years in the Marketing and Communications team at Deutsche Bank. After a brief episode in the international sales department of a Berlin-based company, she returned to the PR world, but no longer to the side of traditional companies. “I believe in the innovative power of the tech industry and would like to support new and disruptive companies by strengthening their international reputation. Especially in the financial world, we need modern products and solutions, and PIABO is exactly the right partner to make them known by means of holistic communication campaigns”. In her new position as Senior Director, Bader will be responsible for projects in the B2C unit of Marc-Pierre Hoeft.
PIABO PR GmbH
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