PIABO PR, Germany’s leading full-service PR partner for the digital industry, is gaining an experienced communications expert for the PropTech sector: Effective immediately, Marten Neelsen will join PIABO’s PropTech team, which provides innovative real estate services and solutions, and is also an important interface to the in-house FinTech department.
Prior to this, Neelsen was employed at ZIEGERT – Bank- und Immobilienconsulting GmbH, one of the largest service providers for product development, sales and financing of condominium real estate in Germany. Further, as Digital Communication Manager, he was the interface between online marketing and corporate communication. Among other things, he accompanied the strategic-communicative orientation of the company and controlled the digital channels.
“Although we are now only at the beginning of the digitalization of the real estate industry, the market will soon undergo a comprehensive change: Sustainable living, the digital viewing of a property or the dashboard for all information at a glance are just the beginning. Many concepts for the digitalization of the industry offer profitable solutions for all players. I am pleased to be able to expand PIABO’s competencies in this respect and to support many visionary designers in their mission,” says Neelsen.
The German studies graduate has several years of communications experience both as PR manager in eCommerce, and as Marketing Manager Germany at the Weber Shandwick agency. Neelsen now brings his experience in the real estate industry and cross-media communication to the Prop-Tech team at PIABO.
“Not least due to the pandemic, it is foreseeable that the real estate industry will have to further professionalize itself digitally in the coming years in order to meet the new needs and challenges in the residential and also the commercial sector”, adds Tilo Bonow, founder and CEO of PIABO PR. “We are pleased to welcome Marten to the team as an experienced expert who will profitably enrich our consulting portfolio with his expertise”.
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