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Jun 15, 2021
PIABO PR strengthens fintech team: financial expert Tanja von Frowein starts as Practice Director
PIABO PR strengthens fintech team: financial expert Tanja von Frowein starts as Practice Director

PIABO PR strengthens fintech team: financial expert Tanja von Frowein starts as Practice Director

PIABO PR, Europe's leading full-service communications partner for the digital economy, is expanding its consulting expertise for the fintech and insurtech industry with Tanja von Frowein as a new executive. As Practice Director at PIABO, the proven financial expert will advise partners from the financial and crypto industries as well as the insurance industry on planning and implementing effective communication strategies.

Von Frowein has over 20 years of experience in various marketing and communications roles in the financial sector on a national and international level. At PIABO PR the new accounted Practice Director will be primarily responsible for the management of PIABO’s fintech partners as well as developing the client portfolio regarding related sectors like crypto and insurtech. She will report to Unit Director Marc-Pierre Hoeft.

"I am excited by the diversity and complexity of products and services in the financial market in general. Regulatory issues, trends, and developments are as much on the agenda as sensitive and well-founded trust-building for innovations and financial products. I would like to stick to the course PIABO has taken. The German market is showing an increasing ‘coming of age’ of the fintech industry. We are already seeing a tremendous development of their business models or even an internationalization with many companies – and I am looking forward to raising visibility for these exciting projects", says von Frowein.

At Edelman, Tanja von Frowein, most recently as Account Director, supported clients from the financial sector in planning and implementing effective communication approaches. Before that, she worked for eight years at HSBC Global Asset Management, in the Institutional and Wholesale Team in the Client Strategy division. Further positions included Robeco and Invesco Asset Management as well as Deutsche Postbank AG. Von Frowein studied Business Administration at the Frankfurt School of Finance & Management and the University of New South Wales in Sydney. At the same time, she passed the banking apprenticeship examination before the Chamber of Industry and Commerce. She is also qualified as a Certified European Financial Analyst (CEFA).

"With Tanja von Frowein, a highly experienced financial specialist, PIABO continues to position itself in the areas of fintech, crypto, and insurtech and shows its excellence in these areas. With her passion for future topics and an extremely well-connected network, Tanja brings the ideal prerequisites to further advance and expand our strong fintech expertise," says Tilo Bonow, CEO, and founder of PIABO PR.