PIABO names Maria Urban as Unit Director Internet of Things

PIABO, Europe´s leading PR agency of digital economies founded a new PR-Unit especially designed for communication in IoT companies. The department is run by Maria Urban, one of the top communication experts within IT- and technology topics.

After working in the IT-Unit of the German Bundestag and TSB Innovationsagentur Berlin, Maria Urban named as senior PR consultant of the agency index, advised clients of the sector IT and technology like “CareerFoundry“, “mod IT Services“ as well as “förderbar“ over four years. As Unit Director IoT, she expands PIABO´s advisory portfolio from consulting and goal-oriented communication for IoT companies, with issues to the strategic positioning on the market through technical consultation including search engine optimization. The Unit IoT specializes in customers from the fields of IoT-architecture (cloud computing, connectivity, etc.), smart solutions and data & security (big data, analytics, artificial intelligence, etc.), including industry 4.0, healthcare and mobility. 

Cumulocity as first customer of then new IoT Unit

Urban has set herself the target to corporate success of the leading brands in this field with a first-class PR-toolset plus international expertise. Cumulocity is one of the first clients of PIABO´s IT-sector. Cumulocity is the largest independent provider of IoT platform worldwide and offers it´s customers an application-enablement as well as a device-management-platform. These are relatively easy to implement and scalable.

Why PR for IoT-companies?

With the Internet of Things a market is growing, which delivers huge potential. It is expected that the almost 15 billions globally interlinked “Things“ will double by 2020, according to the IDC market researchers. Above all, Berlin plays a significant role in terms of IoT. Most recently, Berlin was declared to the german Digital-Hub for the Internet of Things within the context of Digital-Hub-Initiative from the federal ministry of economics.

Furthermore, the IoT-technology often require lots of explanation. Technology issues, including in the area of privacy and security, represent special requirements on communication. The Internet of Things covers B2B as well as B2C companies and is therefore at this stage an essential element for a clear profile of PIABO, leading PR agency for digital economies.

“The Internet of Things expands with an impressive pace, this is where complex technologies are employed. In order to communicate this trend is an extremely exciting challenge. PIABO, as leading agency for the digital economy, provides perfect conditions to support IoT-companies in their communication.“

Maria Urban / Unit Director IoT / PIABO

“As first PR agency in Germany we set up a team of experts for the new IoT-Unit. Our team of experts is dedicated exclusively to communicate those complex technologies. We are glad to took Maria Urban aboard. She is professional with in-depth experience in this sector. I am convinced that she will achieve best possible results for her clients.”

Tilo Bonow / Founder and CEO / PIABO