PIABO PR launches China Practice

  • The leading German Tech PR agency PIABO expands its China competence team in Beijing and Shanghai
  • PIABO PR has been successfully supporting companies in their expansion to China and establishing Chinese companies in the European market since five years
  • The cooperation with experienced PR specialists on site ensures excellent result

Berlin, August 31, 2018 – PIABO, Germany’s leading PR agency for the digital economy, is increasing its presence in the Chinese market. With the extension of its Shanghai office and its new hub in Beijing, PIABO is responding to the growing demand from European and American clients to expand into the Chinese market. Thanks to the extended  local presence, the agency can also support Chinese clients even more comprehensively in their positioning in Europe.

Tilo Bonow, founder and CEO of PIABO explains: “We are specialized in working with the pioneers of the digital economy. Besides the USA, where we have already established ourselves as the first contact for the tech industry, China is the most important technology market in the world. China offers an infinite number of exciting opportunities in both directions: On the one hand, we help Chinese companies to expand into the European market and thus increase brand awareness and build networks. On the other hand, we support European and American customers in establishing their presence in the Chinese market.”

Due to the close cooperation with experienced local PR specialists, PIABO has a deep understanding of the specifics and requirements of the Chinese market. ” Besides working with our own team, we also work closely with local agency partners. This enables us to learn from each other and offer a wide range of services. Thanks to our Chinese partners, we combine PIABO’s many years of PR experience in western markets with our partner’s special knowledge of the Chinese media landscape and economy.  This enables us to perfectly meet the specific market requirements and thus create first-class work.”