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In addition to award-winning online mindmapping solution MindMeister, MeisterTask is one of two products of Germany’s largest provider of task management software. MeisterTask is a web-based task management tool for teams that offers a browser version as well as apps for Mac, Windows, iOS, and Android. MeisterTask empowers companies in their digital transformation, contributes to process optimization, increased staff satisfaction, and paperless, contemporary work.

Tasks

  • The aim is to raise the company’s profile in the German, Austrian, and Swiss markets. The PIABO team acts as an external press office, deals with journalist enquiries, and actively positions the experts of MeisterTask in the German-speaking world.
  • Core tasks include the development of subject matter and writing guest articles. The PIABO team independently prepares press releases, for example on new features of MeisterTask and studies conducted, and distributes them in the German, Austrian, and Swiss markets.
  • PIABO also assists MeisterTask with raising its brand profile in the USA.

Results

  • Publications in business, marketing, and financial press
  • Contribution to populating the German- and English-language blog of MeisterTask

Measures

  • Identifying target media
  • Developing suitable options for positioning the founding duo as thought leaders
  • Coordination and supervision of interviews
  • Preparation of journalists’ briefings for spokespeople to prepare them for media talks
  • Ghostwriting of guest articles, blog articles, and LinkedIn articles in German and English
  • Planning and organizing panel discussions
  • Preparing and conducting studies
  • Reports

Skills

  • Strategy Development
  • PR
  • (Virtual) Panel Discussions
  • Text Creation
  • Social Media Management
  • Study Conception and Communication

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