theTradeDesk theTradeDesk

The Trade Desk™ is a technology company that enables brands and agencies to purchase digital advertising. The cloud-based self-service solution allows media buyers to target and optimize data-driven advertising campaigns across various formats and devices. Integration with key data, media inventory, and publisher partners ensures maximum scope for independent, data-driven purchasing decisions. Enterprise APIs enable customers to customize developments built on the cloud platform. The Trade Desk has its headquarters in Ventura, California, and has branches in the USA, Europe, and Asia. For more information, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.

Tasks

  • The PIABO team acts as an external press office, deals with journalist enquiries, and actively positions The Trade Desk experts in the German-speaking market (Germany, Austria, and Switzerland)
  • Core tasks include developing subject matter, coordinating and assisting with interviews and podcast recordings, as well as writing commentary and guest articles
  • Independent preparation of press releases, for example on recently concluded cooperation arrangements, projects or studies conducted, and distribution in the German, Austrian, and Swiss markets
  • In the case of planned studies, PIABO is actively involved in the organization, planning, and development of the strategy and questions

Results

Publications in top-tier, national financial, business, and specialist media in the advertising and Adtech sector

Measures

  • Identifying target media
  • Developing appropriate positions on current sector issues
  • Coordinating and monitoring interviews and podcast recordings
  • Preparing journalists’ briefings for spokespeople to prepare them for interviews or events
  • Ghostwriting guest articles and commentary
  • Reports

Skills

  • PR
  • Media relations
  • Corporate communications
  • Strategy development

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