BuyVIP

Background

BuyVIP is the exclusive fashion community for fashion and lifestyle enthusiasts on the Internet. In time-limited campaigns members have the opportunity to buy first-class brand products up to 70% below the normal retail price. Among the exclusive time-limited offers there are top brands, special collections, accessories, decorative items, home appliances, consumer electronics and sporting goods as well as off-season products and goods from surplus production.

At BuyVIP fashion lovers will find goods or collections of famous labels and lifesytel brand like Joop!, Calvin Klein, DKNY, Alessi and many many more that are limited or not available in German stores. Thus BuyVIP also serves as a platform for the introduction of fresh new brands and products. Registered members benefit from an exclusive sneak-preview before product is going to be launched officialy. Companies and product developers profit from the the chance to test new products and the consumer feedback and insights given to the company, label or brand.

But not everyone can benefit from the attractive offers on BuyVIP.com: Admissions to the community will be made only by personal invitation of a BuyVIP member. Thus, the community grows only through personal sponsorships and recommendations. Brand manufacturers can be sure that only a selected group of mind-a-like human beings get access to exclusive sales promotions.

Objectives

  • Increasing awareness of BuyVIP shopping community
  • Increase of user registrations
  • Increasing User-Registrations

Services

  • Public Relations
  • Implementation of Online-Newsroom