Background

Internet users who purchase vouchers from Groupon.de for leisure activities within their city can save up to 50 percent. The price advantage at Groupon.de is made possible by a minimum number of buyers being interested in each offer. If there is enough interest, the offer can be purchased at a highly reduced price. If the number of buyers is not reached for an offer, the deal will not take place and the user should not bear any costs.

A romantic candlelit dinner in a fine restaurant, a wellness day at a spa or a game of squash at a sports center, with the number of ever changing activities available for purchase, many people with different interests can benefit from the wide range of offers on Groupon.de. Users save on their favorite activities and can try new ones inexpensively. Groupon.de works collaboratively with providers to draw attention to their products and services while also attracting new customers to the site.

Groupon.de has been online since January 2010 and offers internet users daily new deals from all major German cities. The offers will also be expanded to other cities.

Goals

  • Increase the visibility of Groupon.de
  • Increase the attractiveness of Groupon.de for potential advertisers

Services

  • Development of a TV concept
  • Public relations
  • Social media activities