Blogs for many companies can be a crucial part of the communication mix. Content is king. It echoes the insights, personality, and leadership thoughts of a company, brand, and team.
The big trend shift is working with influencers to create and distribute content. Instagram, Snapchat, and YouTube is an indicator that blogs are not only important for sharing written communication, but especially popular in exchanging and engaging with visual content.
With so many options to consume information and so little time to do it – brands need to create quality conversations with multipliers and reach the relevant audiences. We can help identify the right influencers and those build relationships.