PIABO supports Scout24 in its positioning as Digital Champion

  • The aim of the cooperation is to strategically position Scout24 as a leading digital company.
  • With a focus on Germany, PIABO supports Scout24 in the areas of management positioning, employer branding and thought leadership in the field of artificial intelligence.

PIABO, the full-service PR partner for the digital economy, now represents Scout24, a leading operator of digital marketplaces with a focus on real estate and cars in Germany and other European countries. The aim of the cooperation is to strongly position Scout24 as an innovative tech company as well as an attractive employer in the digital business.

“We are delighted that Scout24, one of Germany’s Internet pioneers and best-known digital brands, trusts in our expertise. Scout24 stands for a consistent digitalisation of important personal decisions. We are accompanying the company on an exciting journey: in the coming years the use of artificial intelligence will open up unique innovation potential. Scout24 is already extremely active in this area, and we are very keen to start supporting Scout24 during this exciting growth phase”, explains Tilo Bonow, CEO and founder of PIABO.

With its 21-year corporate history, Scout24 is one of the most established brands among German digital companies. PIABO PR can look back on a long history of success in communication for leading national and international companies in the digital economy as well as challenger brands.  

“PIABO’s expertise in communications for national and international tech brands is impressive,” says Jan Flaskamp, Vice President Communications & Marketing at Scout24. “With PIABO as a strong PR partner, we are very much looking forward to transforming the Scout24 marketplaces into an intelligent market network through communication, as well as providing thematic impetus through a clear positioning as a digital champion and attracting new talent to our successful teams.


PIABO PR is Germany’s leading full-service PR partner for the digital economy, headquartered in Berlin. For its tech-driven clients from areas such as mobile, e-commerce, consumer electronics, business hardware, IoT/robotics/security, venture capital, Fintech, SaaS/Cloud, Blockchain, Big Data and AI/VR/AR, PIABO achieves an outstanding media presence. The multidisciplinary team offers services including public relations and strategic social media management as well as content marketing and influencer relations. PIABO helps clients such as WeWork, Tinder, Stripe, Asana, GitHub and the Silicon Valley Bank to achieve their local and global growth targets.


About Scout24
With our leading digital marketplaces ImmobilienScout24 in Germany and Austria and AutoScout24 across Europe we are creating a connected network for living and mobility. More than 1,500 employees empower our users to find their new home or their new car quickly and easily. Individual additional services, such as the brokerage of relocation services or construction and car financing, by Scout24 Consumer Services support this purpose. Scout24 AG is listed on the Frankfurt Stock Exchange (ISIN: DE000A12DM80, G24). For further information, please visit www.scout24.com, our Corporate Blog and Tech Blog or follow us on Twitter and LinkedIn.


Press Contact

Laura Schlensak
+49 30 2576205 – 40