{"id":8987,"date":"2026-01-21T06:00:46","date_gmt":"2026-01-21T05:00:46","guid":{"rendered":"https:\/\/piabo.net\/?p=8987"},"modified":"2026-01-20T14:05:28","modified_gmt":"2026-01-20T13:05:28","slug":"piabo-communications-appoints-erica-wong-as-editor-at-large-to-meet-ai-visibility-demand","status":"publish","type":"post","link":"https:\/\/piabo.net\/en\/news\/personnel\/piabo-communications-appoints-erica-wong-as-editor-at-large-to-meet-ai-visibility-demand\/","title":{"rendered":"PIABO Communications Appoints Erica Wong as Editor-at-Large to Meet AI Visibility Demand"},"content":{"rendered":"\n

Singapore, [January 21, 2025]<\/strong> \u2013 PIABO Communications<\/a>, the leading tech and innovation communications agency for the world\u2019s most innovative companies, continues to scale its Asia Pacific presence with the appointment of Erica Wong as Editor-at-Large for PIABO Asia Pacific. Her hire marks a strategic investment in elevating content excellence at a time when companies across industries are racing to strengthen their visibility and authority in large language models and AI-powered search.<\/p>\n\n\n\n

\u201cThe conversation around AI in Asia Pacific is evolving rapidly<\/em>,\u201d said Erica Wong<\/a>. \u201cCompanies here are competing for relevance, attention and share of voice in a world where generative engines determine visibility.\u00a0 Strategic, compelling storytelling is what distinguishes brands. I\u2019m excited to join PIABO Communications APAC and help companies communicate with substance and impact.<\/em>\u201d<\/p>\n\n\n\n

With nearly two decades of experience as an editor, writer and content strategist, Erica has built a career helping global brands and technology leaders articulate their vision with clarity and cultural relevance. As Asian Editor-in-Chief of Think with Google<\/em> \u2013 one of the world\u2019s most widely read branded content platforms \u2013 and through her work with brands such as Google and LUXE City Guides<\/em>, she has gained a reputation for transforming complex ideas into accessible, high-impact narratives.<\/p>\n\n\n\n

Erica joins PIABO Communications APAC at a moment when the nature of digital visibility is undergoing a fundamental shift. As generative AI systems like ChatGPT, Gemini, and Perplexity increasingly determine which brands appear in search results, companies are accelerating efforts to ensure they are cited as credible sources. This shift has reshaped how B2B decisions are made: AI is not only helping teams close deals 36% faster, but these high-performance teams are seven times more likely to exceed their sales goals than those using old-school methods. (Hubspot, 2025)<\/p>\n\n\n\n

This shift is precisely why PIABO Communications launched PIABO GEO (Generative Engine Optimization) \u2013 a pioneering offering that helps companies secure visibility in AI-generated answers. GEO moves beyond traditional SEO to position brands directly in the answer box where decisions are often made.<\/p>\n\n\n\n

\u201cAs AI-generated responses become the new gateway to brand discovery, companies across Asia Pacific are realising that visibility in AI answers is now a business imperative,<\/em>\u201d said Sara Pereira, Managing Director, Asia Pacific, PIABO Communications. \u201cStrategic storytelling is what separates brands that are merely present from those that are actively recommended. With Erica\u2019s editorial expertise, we\u2019re strengthening the content that underpins this visibility and helps brands earn trust where it matters most.<\/em>\u201d<\/p>\n\n\n\n

Based in Singapore, and reporting to PIABO\u2019s Asia Pacific Managing Director Sara Pereira<\/a>, Erica will lead PIABO\u2019s long-form content and thought leadership efforts across the region, overseeing executive positioning, editorial programs and content frameworks that help companies build durable credibility in AI and adjacent innovation sectors. She will work closely with PIABO\u2019s global AI and GEO teams to ensure regional narratives are optimised for both human readers and generative engines.<\/p>\n\n\n\n

Erica\u2019s appointment follows PIABO\u2019s expansion into Singapore in 2025 and reinforces the agency\u2019s commitment to supporting global clients in one of the world\u2019s fastest-growing technology regions.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

About PIABO Communications<\/strong><\/p>\n\n\n\n

PIABO Communications<\/a>, headquartered in Berlin with hubs in Munich, Paris and Singapore, is Europe\u2019s leading communications agency for the world\u2019s most innovative companies. By leveraging the latest innovations in marketing communications, PIABO Communications drives the success of companies in sectors such as e-commerce, travel tech, fintech, food tech, HR tech, health tech, blockchain\/Web3, consumer electronics, IoT, artificial intelligence, cybersecurity, AR\/VR, deep tech, SaaS\/cloud, and greentech. PIABO supports companies from all over the world, with a growing global presence, including a newly established hub in Asia. The company\u2019s multidisciplinary consultancy teams provide a broad range of services, including public relations, social media, brand strategy, content marketing, and influencer programs. PIABO is led by founder & CEO, Tilo Bonow<\/a> and managing director & COO, Daniela Harzer<\/a>, and has been actively supporting its clients in achieving their local and global growth and development goals since 2006. The client portfolio includes, among others, GitHub, Google, Lieferando, Omio, OpenAI, Sequoia Capital, Shopify, and Withings.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Press Contact:<\/strong><\/p>\n\n\n\n

PIABO Communications
Verena Laier
Corporate Communications Lead
Email: verena.laier<\/a>@alexa
Phone: +49 151 1040 5787<\/p>\n","protected":false},"excerpt":{"rendered":"

Singapore, [January 21, 2025] \u2013 PIABO Communications, the leading tech and innovation communications agency for the world\u2019s most innovative companies, continues to scale its Asia Pacific presence with the appointment of Erica Wong as Editor-at-Large for PIABO Asia Pacific. Her hire marks a strategic investment in elevating content excellence at a time when companies across […]<\/p>\n","protected":false},"author":33,"featured_media":8988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-8987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personnel"],"acf":[],"_links":{"self":[{"href":"https:\/\/piabo.net\/en\/wp-json\/wp\/v2\/posts\/8987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/piabo.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/piabo.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/piabo.net\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/piabo.net\/en\/wp-json\/wp\/v2\/comments?post=8987"}],"version-history":[{"count":1,"href":"https:\/\/piabo.net\/en\/wp-json\/wp\/v2\/posts\/8987\/revisions"}],"predecessor-version":[{"id":8992,"href":"https:\/\/piabo.net\/en\/wp-json\/wp\/v2\/posts\/8987\/revisions\/8992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/piabo.net\/en\/wp-json\/wp\/v2\/media\/8988"}],"wp:attachment":[{"href":"https:\/\/piabo.net\/en\/wp-json\/wp\/v2\/media?parent=8987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/piabo.net\/en\/wp-json\/wp\/v2\/categories?post=8987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/piabo.net\/en\/wp-json\/wp\/v2\/tags?post=8987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}