- 制定和执行德语区消费者和企业公关传播战略
- 根据当地市场需求及季节性话题等制定媒体传播主题时间表,并于智能科技、健康,生活、商业和全国性大众媒体投放报导
关于客户。
Withings develops networked devices that are easy to use, provide daily health check-ups, and help to achieve long-term health objectives. Withings has developed a range of award-winning products for the entire health sector, including hybrid smartwatches and health trackers (ScanWatch, Move, Move ECG, Steel HR, Steel HR Sport, and Pulse HR), smart personal scales (Body Cardio, Body+, and Body), blood pressure measuring devices (BPM Core and BPM Connect), and a sophisticated sleep tracking system (Sleep Analyzer). The free Health Mate app offers users coaching, motivating recommendations, and insights into their health status, which they can share with their doctor in order to i
任务
成果
在全国性商业、科技和区域性生活消费媒体上发表文章,包括《南德意志报》、《法兰克福论坛报》、《t3n》、《ComputerBILD》、《BILD》、《Ärzte Zeitung》和《德国商报》。
落实
- 成功安排德国商报和 InfoDigital 等科技和商业媒体与 CEO 和创始人的采访
- 持续与科技、生活消费、特殊兴趣和大众媒体等进行品牌公关及产品推广传播
- 当地和季节性的数据内容等的报导传播
- 在科技、大众媒体和特殊兴趣媒体上发表特邀、专家文章
专业技能
- 公关
- 活动
- 演讲机会
- 企业传播
- 平面设计
- 生活消费公关
- 创意故事打造
- 数据公关
- 产品公关
- B2B 公关
- 科技公关