The games industry is a true early adopter and innovation leader: gaming drives technological developments strongly and early on, so that they are often found in other industries, e.g. as simulations, animations and hardware. Gamification and game design are also increasingly being used in HR, education and event planning. PIABO is not only home to many gamers, but also supports the games industry in all stages of communication and all topics: from games tech to developer and founder communication. Gaming is more than just a gimmick!