The end of the year is approaching – and many companies are thinking about how to use their remaining budgets wisely. The right leverage lies in communication and PR. Investing in visibility, trust and thought leadership now will immediately strengthen the brand and create the basis for a successful 2026.
Visibility is not a seasonal issue
At the end of the year, editorial offices are running at full speed: reviews, trend analyses and outlooks for 2026 offer the best opportunities to position companies, products and managers. Those who communicate now stand out – while others are already switching off.
Communication contributes to growth
PR and communication are not costs, but growth drivers. Brands gain trust and relevance through continuous presence – not through individual campaigns. Those who make targeted use of residual budgets now will start 2026 with a tailwind in the media, social channels and with all stakeholders.
Rapid impact through targeted measures
Thought leadership campaigns, executive positioning, media relations or content production – many communication measures can be launched immediately and have a rapid impact. At the same time, teams can develop strategies and storylines that will take off immediately in 2026.
Conclusion
Those who invest residual budgets in communication benefit twice over: in the short term through reach and attention, and in the long term through reputation and brand value. Now is the time to set the course for a strong communications year in 2026.
Author:
Andreas Krönke | (he / him)
Executive Unit Director (Focus Greentech & Sustainability)
Member of the Management Team
