SpaceTech: The Conquest of Space – Made in Germany
To infinity and beyond. This is the dream many companies in the spacetech sector pursue. Yet the industry has changed dramatically since its beginnings. Fasten your seatbelts, because Julia Tenner, Unit Director at PIABO, takes us on the ultimate spacetech journey.
NFTs - Are they becoming as relevant for marketing and communication as social media?
NFTs are very popular in 2022 and some companies are already using them in their marketing strategies. Over the past year, companies increasingly use NFTs to engage with their fan base, generate a community and another revenue stream. That's because more and more companies are starting to develop their own NFT projects.
How to make a climate-friendly workation a success – from the idea to its realization
"Workation" is on everyone's lips. We at PIABO dared to just try it and enabled 30 employees to work from a country house near Rome for four weeks. Ann-Kathrin Marggraf, part of the team who organized the workation, takes us on the journey of how the workation was organized, from the idea to the implementation. In her luggage: practical tips for the perfect workation.
Let's talk about… brainstorming culture & creativity in PR
In our "5 questions with…" section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. For todays World Creativity and Innovation Day, it’s Steffi Müller’s turn. She is Communications Director and PIABOs lead contact for strategy building, creative workshops and brainstormings.