Blog

Mar 11, 2024
von Miriam Rönnau

Reddit 2024: Welche Rolle spielt die Plattform in der deutschen B2B-Kommunikation?

Three out of four B2B decision-makers utilise Reddit, according to the platform itself. But does this also apply to Germany? What benefits can communication professionals expect from the platform? An analysis with current numbers and facts.

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Mar 6, 2024
von Stefanie Söhnchen

Communication concepts based on data - unutilised potential

Communicators have long understood: With the help of data, measures can be better selected, managed, and successes measured. However, most companies do not have colleagues on board who can provide relevant insights, or there is a lack of support to apply insights to actual communication work.

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Feb 9, 2024
von Ariatani Wolff

Hiring in Times of Talent Shortage: The Importance of Diversity and Company Culture

The talent shortage, on the one hand, leads to increased pressure on employees while, on the other hand, it provides them with more freedom in job selection and contract negotiations.

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Sep 27, 2023
von Katarina Horst

Smart mobility - the future of transport

Connectivity, urbanisation, individualisation, and sustainability goals are shaping the future of mobility. Hence, it's crucial today to develop sustainable mobility concepts that cater to both the constant need for available mobility and the demand for sustainability. One approach that meets these requirements is smart mobility.

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Jul 24, 2023
von Manuel Kerber

Communication Is Political

Public affairs behind closed doors, public relations in the public eye? This division no longer holds. In 2023, we need to consider both together. When Tesla boss Elon Musk announced the location of the Gigafactory as Grünheide in Berlin in November 2019, many were astonished.

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Jun 23, 2023
von Ann-Kathrin Marggraf

Mastering Effective Communication at Greentech Events: Strategies for Success

Read here how to best present yourself at events so that your messages stick and inspire change.  

June 2023 was marked by many high-profile events, especially in the greentech industry. These included the Greentech Festival, Intersolar and Ecosummit.

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Jun 19, 2023
von Hellen Hohoff

Greentech bubble watch out: These are the events you can't miss in the second half of 2023

Are you looking for opportunities to promote your start-up and to network? Then the following events are perfect for you. Investors, potential partners and customers who want to be educated, inspired, advised and surprised will gather at these events.

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May 22, 2023
von Michelle Dörner

Digital solutions transforming urban mobility

Faster and further – mobility is a basic need for most of us. We now take it for granted that we can use digital maps to plan our car routes, download the latest bus timetable or conveniently buy and manage our train ticket via an app.

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May 12, 2023
von Steffi Müller

EdTech: The 5 Most Exciting Developments in Digital Education

Within the start-up ecosystem, the EdTech sector has seen some of the most exciting developments in recent years. From the height of the pandemic to the discourse around ChatGPT etc.

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May 4, 2023
von Henrik Pflaumbaum

8 exciting space tech companies to keep an eye on

Conquering space: Mankind has long cherished this dream, and it's no longer just a matter for government projects and large companies. Space Bandits lists 100 companies in the start-up category alone.

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