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The triumph of influencer relations: Why brands should rely on influencers
We are in the middle of summer and with it came countless sporting activities and events - such as the European Championships in your Germany or the Olympic Games in Paris - that can be perfectly utilized for influencer marketing.
These ten sustainability experts you should follow
Topics such as renewable energy, sustainable business strategies, and the health risks of climate change are not losing significance. On the contrary, in this dynamic and crucial time, it is the thought leaders and experts who guide us and develop inspiring solutions.
A new era of sustainability communication: How companies communicate credibly
Sustainability communication is currently undergoing a significant transformation: it is changing from attitude communication to action communication. For a long time, it was en vogue for companies to talk about their values and goals with regard to sustainability.
Cybersecurity trends: a look into the (near) future of IT security
The AI hype and growing cyber threats pose new challenges for IT security. In addition to large companies, SMEs and the public sector are now increasingly being targeted by ransomware & co. Since the beginning of 2024, the cybersecurity situation has worsened worldwide.
Why "Just Go For It!" Leads to Failure in Corporate Communication
"Just go for it!" – in times of speed and agility, this is indeed a refreshing call to action. However, the complex landscape of corporate communication demands a more cautious approach.
Reddit 2024: What role does the platform play in German B2B communication?
Three out of four B2B decision-makers utilise Reddit, according to the platform itself. But does this also apply to Germany? What benefits can communication professionals expect from the platform? An analysis with current numbers and facts.
Communication concepts based on data - unutilised potential
Communicators have long understood: With the help of data, measures can be better selected, managed, and successes measured. However, most companies do not have colleagues on board who can provide relevant insights, or there is a lack of support to apply insights to actual communication work.
Talented individuals, limited resources, and numerous challenges – these have been the constants in HR work for years. Added to this in 2024 are the AI boom, the poor well-being of employees, and the ongoing debate about office vs. home office vs. hybrid work.
For those who didn't already know: At PIABO, we like to swim against the current. A current example: while many companies are implementing a return to the office, we continue to work remotely. And we have no intention of changing that.
