Blog

29.09.2022
von Eva Kütscher

TravelTech: Travel Communication for Tomorrow

Not even a pandemic could lastingly affect our desire to travel. That said, the travel industry is facing a number of potentially disruptive events at the moment. But it is precisely these crises and the volatile market environment that are also creating opportunities for travel tech start-ups. Communicating these opportunities in the right way helps create relevance and build trust.  

The travel industry has experienced turbulent years.

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26.09.2022
von Hellen Hohoff

Venture Capital: How will the next generation of VCs invest?

Fledgling Gen Z investors have their own ideas about sustainable investments. Gen Z makes up 30 percent of the world population and will shape the future of investments with their requirements on work life and the labor market. If you look up young employees in venture capital companies, it quickly becomes evident that the future venture capital experts are primarily value-oriented.

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21.09.2022
von Julia Loeser

The Metaverse: Status Quo and Opportunities for B2B Companies

Unknown digital worlds? A study by Civey on behalf of Teamviewer shows that around 69 percent of respondents in Germany don’t know what theMetaverse even is. This needs to change, as the use of virtual spaces is on the rise.

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01.09.2022
von Ulrike Grandi-Haferstroh, Juliane Seack

Inside PIABO – How different personalities make us grow stronger together

Different preferences, motivations and ideas make us unique personalities. Those who know their own preferences and needs as well as those of their colleagues can better respond to their counterparts.

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26.08.2022
von Maria Samos Sanchez

What will the agency of the future look like?

Branding may be a century old, but at no time has it changed as much as it has in the last decade. Above all, this has led to agencies having to think more and more about the "why" of a brand. It is no longer just about putting the product or the service in the foreground - especially not in times when quality is becoming ever more equal.

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