Blog

Apr 28, 2022
von PIABO

NFTs - Are they becoming as relevant for marketing and communication as social media?

NFTs are very popular in 2022 and some companies are already using them in their marketing strategies.  Over the past year, companies increasingly use NFTs to engage with their fan base, generate a community and another revenue stream. That's because more and more companies are starting to develop their own NFT projects.

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Apr 26, 2022
von Ann-Kathrin Marggraf

How to make a climate-friendly workation a success – from the idea to its realization

"Workation" is on everyone's lips. We at PIABO dared to just try it and enabled 30 employees to work from a country house near Rome for four weeks. Ann-Kathrin Marggraf, part of the team who organized the workation, takes us on the journey of how the workation was organized, from the idea to the implementation. In her luggage: practical tips for the perfect workation.

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Apr 13, 2022
von PIABO

Industry 4.0 - The most important topics and how to talk about them (part I)

Industry 4. 0 – buzzword, concept or reality? Hardly any trend is as complex and includes so many different technologies and concepts as the idea of the fourth industrial revolution.  But what exactly is it all about? Which terms are essential to know and where does Germany stand in terms of Industry 4.

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Apr 8, 2022
von PIABO

AI meets PR –– How artificial intelligence changes the character of public relations

Artificial intelligence has become indispensable in many industries. The world of communications is no exception. How is AI changing the work of communications consultants and journalists? Our senior communications consultant and AI expert Julia Loeser looked for answers.

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Mar 7, 2022
von PIABO

Non-Fungible Tokens: What are NFTs?

By 2021, Non-Fungible Tokens (NFTs) have become hyped outside the crypto world. NFTs are digital certificates of ownership based on blockchain technology. What makes them, among other things, forgery-proof and unique is that they are predestined to be used in digital collectables.

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