Recruiting Hack: Why investing in optimising your company's SEO pays off at the end of the year
More than half of website visits result from organic searches. Consequently , this means that companies that do not implement SEO measures on their website lose more than 50% of potential leads – and thus also potential applicants.
Metaverse Meetup: How Virtual Reality Can Create New Business Models and Improve the Customer Experience
As big as the hype around the Metaverse was in 2021, it died down just as quickly. Still, the topic is far from over. The Metaverse’s current status was presented and discussed by Thomas Riedel – host of the "Metaverse-Podcast" – at the Metaverse Meetup at our Berlin headquarters.
Greentech: Trends and Developments for a Climate Positive World
The world is in a state of upheaval. It is in crisis. Climate crisis, energy crisis, inflation – and the pandemic just recently officially ended. We seem to be slipping from one crisis to the next. But there are pioneers who are paving the way to a better world and shaping the future through innovation.
Creator Economy 101: How to use influencers in your communications strategy
Content creators and influencers have been firmly integrated into the communications strategy of many companies for years. Influencers no longer come only from the beauty or gaming sector, but are experts on a wide variety of topics and also promote niche products.
Identity & Access Management – What it is and why it is crucial for companies cyber security
Identity management is one of the most important pillars of corporate cyber security: the more identities there are in an organization, the greater the risk of falling victim to a successful cyber attack.