Mar 11, 2024
von Miriam Rönnau

Reddit 2024: What role does the platform play in German B2B communication?

Three out of four B2B decision-makers utilise Reddit, according to the platform itself. But does this also apply to Germany? What benefits can communication professionals expect from the platform? An analysis with current numbers and facts.

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Mar 6, 2024
von Stefanie Söhnchen

Communication concepts based on data - unutilised potential

Communicators have long understood: With the help of data, measures can be better selected, managed, and successes measured. However, most companies do not have colleagues on board who can provide relevant insights, or there is a lack of support to apply insights to actual communication work.

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Feb 9, 2024
von Ariatani Wolff

Hiring in Times of Talent Shortage: The Importance of Diversity and Company Culture

The talent shortage, on the one hand, leads to increased pressure on employees while, on the other hand, it provides them with more freedom in job selection and contract negotiations.

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Sep 27, 2023
von Katarina Horst

Smart mobility - the future of transport

Connectivity, urbanisation, individualisation, and sustainability goals are shaping the future of mobility. Hence, it's crucial today to develop sustainable mobility concepts that cater to both the constant need for available mobility and the demand for sustainability. One approach that meets these requirements is smart mobility.

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Jul 24, 2023
von Manuel Kerber

Communication Is Political

Public affairs behind closed doors, public relations in the public eye? This division no longer holds. In 2023, we need to consider both together. When Tesla boss Elon Musk announced the location of the Gigafactory as Grünheide in Berlin in November 2019, many were astonished.

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