Blog

May 17, 2022
von Julia Tenner

SpaceTech: The Conquest of Space – Made in Germany

To infinity and beyond. This is the dream many companies in the spacetech sector pursue. Yet the industry has changed dramatically since its beginnings. Fasten your seatbelts, because Julia Tenner, Unit Director at PIABO, takes us on the ultimate spacetech journey.

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Apr 28, 2022
von PIABO

NFTs - Are they becoming as relevant for marketing and communication as social media?

NFTs are very popular in 2022 and some companies are already using them in their marketing strategies.  Over the past year, companies increasingly use NFTs to engage with their fan base, generate a community and another revenue stream. That's because more and more companies are starting to develop their own NFT projects.

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Apr 21, 2022

Let's talk about… brainstorming culture & creativity in PR

In our "5 questions with…" section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. For todays World Creativity and Innovation Day, it’s Steffi Müller’s turn. She is Communications Director and PIABOs lead contact for strategy building, creative workshops and brainstormings.

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Apr 13, 2022
von PIABO

Industry 4.0 - The most important topics and how to talk about them (part I)

Industry 4. 0 – buzzword, concept or reality? Hardly any trend is as complex and includes so many different technologies and concepts as the idea of the fourth industrial revolution.  But what exactly is it all about? Which terms are essential to know and where does Germany stand in terms of Industry 4.

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Apr 8, 2022
von PIABO

AI meets PR –– How artificial intelligence changes the character of public relations

Artificial intelligence has become indispensable in many industries. The world of communications is no exception. How is AI changing the work of communications consultants and journalists? Our senior communications consultant and AI expert Julia Loeser looked for answers.

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