Blog

29.09.2022
von Eva Kütscher

TravelTech: Travel Communication for Tomorrow

Not even a pandemic could lastingly affect our desire to travel. That said, the travel industry is facing a number of potentially disruptive events at the moment. But it is precisely these crises and the volatile market environment that are also creating opportunities for travel tech start-ups. Communicating these opportunities in the right way helps create relevance and build trust.  

The travel industry has experienced turbulent years.

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26.09.2022
von Hellen Hohoff

Venture Capital: How will the next generation of VCs invest?

Fledgling Gen Z investors have their own ideas about sustainable investments. Gen Z makes up 30 percent of the world population and will shape the future of investments with their requirements on work life and the labor market. If you look up young employees in venture capital companies, it quickly becomes evident that the future venture capital experts are primarily value-oriented.

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21.09.2022
von Julia Loeser

The Metaverse: Status Quo and Opportunities for B2B Companies

Unknown digital worlds? A study by Civey on behalf of Teamviewer shows that around 69 percent of respondents in Germany don’t know what theMetaverse even is. This needs to change, as the use of virtual spaces is on the rise.

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23.08.2022
von Sybille Zimmermann

Industry 4.0 - The most important topics and how to talk about them (Part 2)

The smart factory as an autonomous production facility is the declared goal of Industry 4. 0 - an intelligent connection of plants and machines that will function largely independently of human employees in the future.

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18.08.2022
von Christopher Klee

Metaverse in Communication: Customer Engagement 3.0

We are on the threshold of the next stage of the internet: Web3. Its central promise also includes a decentralized metaverse. While the term has been making the rounds in blockchain circles for some time, it has also recently become mainstream, with the rebranding of Facebook as "Meta.

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