Blog

"Just go for it!" – in times of speed and agility, this is indeed a refreshing call to action. However, the complex landscape of corporate communication demands a more cautious approach.

Three out of four B2B decision-makers utilise Reddit, according to the platform itself. But does this also apply to Germany? What benefits can communication professionals expect from the platform? An analysis with current numbers and facts.

Communicators have long understood: With the help of data, measures can be better selected, managed, and successes measured. However, most companies do not have colleagues on board who can provide relevant insights, or there is a lack of support to apply insights to actual communication work.

Talented individuals, limited resources, and numerous challenges – these have been the constants in HR work for years. Added to this in 2024 are the AI boom, the poor well-being of employees, and the ongoing debate about office vs. home office vs. hybrid work.

For those who didn't already know: At PIABO, we like to swim against the current. A current example: while many companies are implementing a return to the office, we continue to work remotely. And we have no intention of changing that.