Blog

We are in the middle of summer and with it came countless sporting activities and events - such as the European Championships in your Germany or the Olympic Games in Paris - that can be perfectly utilized for influencer marketing.

Topics such as renewable energy, sustainable business strategies, and the health risks of climate change are not losing significance. On the contrary, in this dynamic and crucial time, it is the thought leaders and experts who guide us and develop inspiring solutions.

The AI hype and growing cyber threats pose new challenges for IT security. In addition to large companies, SMEs and the public sector are now increasingly being targeted by ransomware & co. Since the beginning of 2024, the cybersecurity situation has worsened worldwide.

"Just go for it!" – in times of speed and agility, this is indeed a refreshing call to action. However, the complex landscape of corporate communication demands a more cautious approach.

Three out of four B2B decision-makers utilise Reddit, according to the platform itself. But does this also apply to Germany? What benefits can communication professionals expect from the platform? An analysis with current numbers and facts.