Blog

Aug 28, 2024
von Tida Dos Santes Baldé

The triumph of influencer relations: Why brands should rely on influencers

We are in the middle of summer and with it came countless sporting activities and events - such as the European Championships in your Germany or the Olympic Games in Paris - that can be perfectly utilized for influencer marketing.

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Jul 22, 2024
von Sebastian Wittag

These ten sustainability experts you should follow

Topics such as renewable energy, sustainable business strategies, and the health risks of climate change are not losing significance. On the contrary, in this dynamic and crucial time, it is the thought leaders and experts who guide us and develop inspiring solutions.

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Apr 30, 2024
von Lukas Pfeiffer

Cybersecurity trends: a look into the (near) future of IT security

The AI hype and growing cyber threats pose new challenges for IT security. In addition to large companies, SMEs and the public sector are now increasingly being targeted by ransomware & co. Since the beginning of 2024, the cybersecurity situation has worsened worldwide.

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Apr 9, 2024
von Verena Laier

Why "Just Go For It!" Leads to Failure in Corporate Communication

"Just go for it!" – in times of speed and agility, this is indeed a refreshing call to action. However, the complex landscape of corporate communication demands a more cautious approach.

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Mar 11, 2024
von Miriam Rönnau

Reddit 2024: What role does the platform play in German B2B communication?

Three out of four B2B decision-makers utilise Reddit, according to the platform itself. But does this also apply to Germany? What benefits can communication professionals expect from the platform? An analysis with current numbers and facts.

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