Branding may be a century old, but at no time has it changed as much as it has in the last decade. Above all, this has led to agencies having to think more and more about the "why" of a brand. It is no longer just about putting the product or the service in the foreground - especially not in times when quality is becoming ever more equal.
Industry 4.0 - The most important topics and how to talk about them (Part 2)
The smart factory as an autonomous production facility is the declared goal of Industry 4. 0 - an intelligent connection of plants and machines that will function largely independently of human employees in the future.
Metaverse in Communication: Customer Engagement 3.0
We are on the threshold of the next stage of the internet: Web3. Its central promise also includes a decentralized metaverse. While the term has been making the rounds in blockchain circles for some time, it has also recently become mainstream, with the rebranding of Facebook as "Meta.
Let’s talk about… Account Management & Remote Work
In our "5 questions with…" section, we regularly introduce you to our PIABO colleagues and share their expertise in communication and PR. Today: Stefanie Künstner, Communications Director and Account Management expert.
From September 12 to 19, the Berlin Blockchain Week 2022 will showcase blockchain as the technology of the future. The emphasis won't be on the share prices of Bitcoin and the like, but on providing first-hand blockchain know-how.
Safety first: What role does communication play in cyber security?
Cyber security is considered a complex technical issue that requires computer scientists, programmers and forensic experts. And although all these people undoubtedly have their place in this area, there is another important group: communicators.
Blockchain is here to stay. So it is hardly surprising that there are more and more startups and companies developing Blockchain-based applications and solutions. In this article, we have collected 10 Blockchain companies from the German-speaking economic area with innovative ideas whose development should be watched closely.
"When someone goes on a journey, they can tell a story", the German poet Matthias Claudius wrote more than 200 years ago. 30 PIABOs – split into two groups – went on a journey, a workation to be precise, in March and April of this year.