In today’s media landscape, data-driven PR is essential for generating attention. Together with Testberichte.de, we have developed a method that allows us to create successful topic rankings through targeted data analysis. However, the key to success lies not just in the data itself – but in its seasonal relevance. But how do you transform dry numbers into captivating stories that truly resonate?
The path to successful data PR: Analysis and timing as guarantees of success
The entry into data PR may seem complex: How do you filter out the relevant information from a sea of data? And how do you develop a story that captivates the audience? The answer lies in the perfect combination of data expertise and timing.
A striking example of this is the park ranking by Testberichte.de. We evaluated 1.8 million online reviews of 1,800 parks in Germany to identify the most and least popular parks. The most popular park achieved an impressive 4.8 out of 5 stars, while the least popular scored 3.2 stars. By cleverly linking data analysis with seasonal relevance, we turned this information into an exciting story in early summer, which generated great media interest.
Timing is everything: The impact of seasonality on PR strategy
Our swimming pool ranking, based on over 800,000 reviews of 1,700 outdoor pools, also demonstrates the importance of timing: The most popular pools are located in Lower Saxony, Bavaria, and Saxony-Anhalt. The publication of the ranking at the end of July was perfectly timed with the summer weather, which really picked up in Germany only in late July. An earlier release would have been less effective due to the bad weather from May to June.
Our insight: Data PR thrives not only on analysis but especially on the right timing. Those who consider the seasonality of topics can not only increase brand awareness with data-driven content but also sustainably boost traffic and visibility in search engines in the long term.
Tip: Focus on timely relevant topics and present your data in a visually appealing way to achieve maximum impact!
Conclusion: Data is powerful, but it only unfolds its full potential when combined with the right timing and targeted presentation. Use the right strategy to successfully place your data-driven stories and sustainably increase the visibility of your brand.
