Blog

09.04.2024
von Verena Laier

Why “Just Go For It!” Leads to Failure in Corporate Communication

“Just go for it!” – in times of speed and agility, this is indeed a refreshing call to action. However, the complex landscape of corporate communication demands a more cautious approach. While a proactive mentality can be beneficial in many business areas, impulsive

Mehr lesen
11.03.2024
von Miriam Rönnau

Reddit 2024: What role does the platform play in German B2B communication?

Three out of four B2B decision-makers utilise Reddit, according to the platform itself. But does this also apply to Germany? What benefits can communication professionals expect from the platform? An analysis with current numbers and facts. In many communication and social media agencies

Mehr lesen
06.03.2024
von Stefanie Söhnchen

Communication concepts based on data – unutilised potential

Communicators have long understood: With the help of data, measures can be better selected, managed, and successes measured. However, most companies do not have colleagues on board who can provide relevant insights, or there is a lack of support to apply insights to

Mehr lesen
01.03.2024
von Carl Evers

10 Events to Boost Your HR Tech

Talented individuals, limited resources, and numerous challenges – these have been the constants in HR work for years. Added to this in 2024 are the AI boom, the poor well-being of employees, and the ongoing debate about office vs. home office vs. hybrid

Mehr lesen
29.02.2024
von Ulrike Beckmann

Remote, Not Control: Leading from a Distance

For those who didn’t already know: At PIABO, we like to swim against the current. A current example: while many companies are implementing a return to the office, we continue to work remotely. And we have no intention of changing that. Of the

Mehr lesen
23.02.2024
von Michelle Fenner

Mind Matters: The Future of Work is Mentally Healthy

Mens sana in corpore sano – a healthy mind resides in a healthy body. I like to add to this Latin saying with the phrase “… and works in a healthy place.” I have no idea what that is in Latin, but it

Mehr lesen
20.02.2024
von vl_piabo

New Leadership Era at PIABO Communications: COO Daniela Harzer Appointed Managing Director

Berlin, February 20, 2024 – Daniela Harzer as of January 1.

Mehr lesen
16.02.2024
von Steffi Müller

From Laboratory Food to Tasty Enjoyment Option: Three Important Aspects for Sustainable and Successful Communication of Food Innovations

Many are sceptical about food innovations such as cell-cultivated or fermented meat because the idea that delicious food doesn’t come from blooming fields and cattle on green meadows seems odd. However, this romantic notion has long been at odds with today’s industrial food

Mehr lesen
09.02.2024
von Ariatani Wolff

Hiring in Times of Talent Shortage: The Importance of Diversity and Company Culture

The talent shortage, on the one hand, leads to increased pressure on employees while, on the other hand, it provides them with more freedom in job selection and contract negotiations. Companies, in turn, are faced with the challenge of not only attracting talented

Mehr lesen
23.01.2024
von Henric Abraham-Winter

Financial horizon 2024: visions and predictions for the future of banking

Welcome to the world of finance in 2024. In this dynamic environment, our team ventures a look ahead to the year 2024. We’ve rolled up our sleeves and delved into the depths of technology trends in the financial markets. The result is a

Mehr lesen

Let‘s drive your success story.

GET IN TOUCH