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Read here how to best present yourself at events so that your messages stick and inspire change.  June 2023 was marked by many high-profile events, especially in the greentech industry. These included the Greentech Festival, Intersolar and Ecosummit. If you want to create

In today’s media landscape, data-driven PR is essential for generating attention. Together with Testberichte.de, we have developed a method that allows us to create successful topic rankings through targeted data analysis. However, the key to success lies not just in the data itself

We are in the middle of summer and with it came countless sporting activities and events – such as the European Championships in your Germany or the Olympic Games in Paris – that can be perfectly utilized for influencer marketing. Influencers are not

June is PRIDE Month: the queer community celebrates its emancipation in commemoration of the Stonewall riots of 1969. Even a quick glance at current news shows how important it is to continue to stand up for LGBTQIA+ rights: Instances of politics being made

Topics such as renewable energy, sustainable business strategies, and the health risks of climate change are not losing significance. On the contrary, in this dynamic and crucial time, it is the thought leaders and experts who guide us and develop inspiring solutions. In

Sustainability communication is currently undergoing a significant transformation: it is changing from attitude communication to action communication. For a long time, it was en vogue for companies to talk about their values and goals with regard to sustainability. Statements such as “We will

The AI hype and growing cyber threats pose new challenges for IT security. In addition to large companies, SMEs and the public sector are now increasingly being targeted by ransomware & co. Since the beginning of 2024, the cybersecurity situation has worsened worldwide.

“Just go for it!” – in times of speed and agility, this is indeed a refreshing call to action. However, the complex landscape of corporate communication demands a more cautious approach. While a proactive mentality can be beneficial in many business areas, impulsive

Three out of four B2B decision-makers utilise Reddit, according to the platform itself. But does this also apply to Germany? What benefits can communication professionals expect from the platform? An analysis with current numbers and facts. In many communication and social media agencies

Communicators have long understood: With the help of data, measures can be better selected, managed, and successes measured. However, most companies do not have colleagues on board who can provide relevant insights, or there is a lack of support to apply insights to