Professional live streaming, breakthrough technologies and e-sports: PIABO PR presents visionary companies
Today is Digital Day – for the second time in history. In order to celebrate that day, PIABO presents pioneering companies and explains how the Digital Unit, founded in 2020, is actively shaping digitization.
The Digital Day on June 18 is the nationwide day of action to promote digital participation and took place for the first time in 2020. It is sponsored by the "Digital for All" initiative, which brings together 27 organizations from the fields of civil society, culture, science, business, welfare and the public sector. With more than 1,400 actions at the premiere last year, people all over Germany were reached. One of the supporters was German President Frank-Walter Steinmeier. The day of action is intended to explain digitization with numerous events and activities throughout Germany, make it tangible, show ways to digital participation and also create space for controversial debates.
As the leading PR agency for the European digital economy, these topics are of great importance to PIABO as well. After all, digitalization enables creative and effective communication channels that connect people privately and professionally all over the world. PIABO's Digital Unit, newly founded in 2020, is responsible for digital communication. It supports companies, organizations and visionary people in digital brand communication in the B2C and B2B sectors. This includes personal branding, content marketing, online and influencer marketing, paid advertising campaigns and customer relationship management.
A confident appearance in a company's image is fundamentally important for its external image. We capture the essence of a company and make it visible. Whether on their website, presentations, social media, business cards or the product. We offer design support to partners - we revise existing CI or start from scratch.
The ranks of visionary companies operating in the European digital economy are growing. We would like to introduce you to some of them today.
1. Yourgix
The way we experience cultural events is changing permanently through digital technologies. The Berlin-based start-up Yourgix believes that hybrid events are the future and wants to actively shape it with a professional streaming platform. To this, yourgix brings live entertainment to the screen to give people worldwide easy access to music and culture. A few of the first are rap heavyweights Sido, Samra and Ano with shows specially designed for the platform.
2. Smile Direct Club
SmileDirectClub has fundamentally changed the dental industry by delivering transparent dental trays directly to customers. SDC has already helped over 1 million people to achieve a perfect smile. By involving brand ambassadors and doctors, for example in the "Ask the Doc" format, SDC shows in a very concrete and authentic way how the way to a new smile can look in everyday life.
3. HARMAN “The Next Wave”
The interview series "The Next Wave with Young Sohn" focuses on the future of business, technology and innovation and provides a platform for visionary thinkers. Together with Young Sohn - Chairman of the Board of HARMAN, leading innovators and disruptors share their insights and ideas on new disruptive technologies and discuss the next transformative waves of the global economy.
4. TAITRA
Each year, the Taiwan Excellence Initiative awards the "Technology Oscar" for particularly innovative Taiwanese technology products. Launched in 1993 by Taiwan's Ministry of Economic Affairs, the award promotes innovative and creative products that tangibly improve daily life. From helpful things for health, cool gadgets for the home and leisure to technological innovations in software, the products have one thing in common: they stand for the digitalization of our world.
5. SV Werder Bremen
SV Werder Bremen is one of the most progressive Bundesliga clubs in professional soccer when it comes to digitalization. The club uses social channels for branding and emotional fan communication; since 2018 the club has operated its own podcast, and is particularly successful in the area of esports: In 2019, Werder Bremen presented Mohammed "MoAuba Harkous" as the world champion in FIFA19, then launched its own eSPORTS Academy, and most recently celebrated the specially scouted player Max "SVW Diviners" Gröne as German runner-up in FIFA21.
Do you have questions or suggestions? Feel free to contact PIABO CEO Tilo Bonow or Lucas Florian, our Unit Director of the Digital Unit. They are looking forward to your message.
