Blog

Aug 17, 2020
von PIABO PR

Introducing our PIABO Newbies

Summer brings a breath of fresh air to the PIABO sails, as we start the second half of the year with new talent. The Corona crisis has not only reshuffled the cards for businesses, but has also opened or forced new digital means for many.

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Aug 5, 2020
von PIABO PR

The Magic Of Data: Data-driven Storytelling For Companies (Part 1)

"Data is King"! Although this sentence sounds almost a bit hackneyed, it is as relevant as never before: data is and will remain the most important resource in the digital age. However, often negative associations come to mind when discussing the use and protection of data.

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Jul 21, 2020
von PIABO PR

Green start-ups transforming our economy

Recent climate research presents dramatic findings that are making serious calls for moving away from a purely profit-oriented economy.

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Jun 26, 2020
von PIABO PR

Inside PIABO: Caroline Jechow on Working With Future Leaders

We continue with our blog series, in which our longest-serving employees share their best PIABO experiences and talk about their careers. Today we introduce Caroline Jechow, who – as a Communications Consultant – is mainly responsible for customers in the mobility, e-commerce and software sectors.

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Jun 23, 2020
von PIABO PR

Our PIABO Charity Project: How the Digital Career Institute Trains Talents For The IT Industry

The tech sector is considered one of the most important future fields in Germany – many companies are desperately looking for qualified software developers. Although many people from different backgrounds are looking for jobs, companies have great difficulty finding the right talent and filling the vacancies.

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Jun 18, 2020
von PIABO PR

Prof. Dr. Maren Urner On The Impact Of Mass Media In Times Of Corona

Prof. Dr. Maren Urner studied cognitive science and neuroscience. She currently teaches media psychology at the HMKW - University for Media Communication and Economy in Cologne. In 2015 she co-founded the online magazine Perspective Daily, the first ad-free format for constructive journalism in the German-speaking world.

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Jun 17, 2020
von PIABO PR

Raising Flags, Celebrating Diversity!

For more than 50 years now, in June and July the LGBTQ+ community worldwide publicly celebrates PRIDE in the form of parades, protests and parties with shimmering flags, colorful costumes and loud music.

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Jun 10, 2020
von PIABO PR

From Fridays for Future to TikTok: PR work with Generation Z

#OKBoomer, VSCO Girl, cringe and lit – if these terms don't mean anything to you, you are not speaking the language of the so-called Generation Z. The under-25 year olds are an enormously important target group for many companies and brands and present new challenges to traditional PR work.

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Jun 4, 2020
von PIABO PR

PIABO supports aid projects in the fight against Corona

Let’s remember the beginning of the Corona pandemic when the virus quickly spread in Germany. To counteract its rapid spread, strict protective measures were introduced and hygiene regulations were made more stringent. Nevertheless, protective clothing for hospital and nursing staff was missing, among other things.

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May 29, 2020
von PIABO PR

How Digital Health Will Improve Out Future

Stephanie Kaiser is co-founder and managing director of the digital health platform Heartbeat Labs and is a member of the digital council that advises the German government on digitalization issues.

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