PIABO PR uses cookies to give you the best online experience, and to analyze our traffic. You consent to the cookies if you continue to use this website. For more information, consult the privacy policy.
MIT Technology Review Editor-in-Chief Robert Thielicke establishes Healthtech Unit at PIABO PR
PIABO PR, Germany's leading full-service PR partner for the digital industry, expands its health and biotech expertise with Robert Thielicke as new Unit Director.
Blockchain and Crypto: The 7 Must-Know Media for Good Crypto News
The most well-known cryptocurrency Bitcoin further enjoys high popularity according to a survey of the stock exchange portal The Tokenist. 45% of the interviewees would invest 1000$ rather in Bitcoins instead of in shares, real estates or gold. Compared to 2017, this represents an increase of 13%.
How Direct Brands Steal The Show From Established Brands ... And Also Growth (part 2)
Think about the following scenario: You are a manager of a leading German car manufacturer. On a daily basis questions arise why you are not as "fresh" and not as "digital" as Tesla.
Inside PIABO: Katharina Hein on the multiplicity of Tech-PR, her position as team ambassador and PIABO's new home
In our new blog series "Our longest serving employees'' we introduce you to Katharina Hein. She is Communications Director and has been a permanent member of the PIABO team since 2016.
These Are The Most Important Media For Blockchain And Crypto In Germany
The blockchain industry has grown at a rapid pace in recent years. Berlin offers the world one of the best blockchain ecosystems and attracts first-class investors, founders and blockchain enthusiasts.
The Magic of Data: Best Cases for Data-driven Storytelling (Part 2)
Data-driven PR stories enjoy great popularity, especially in editorial offices for economics they are in great demand. However, the strategic use of data in communication is for many companies still new territory.
How does an AI judge – and who's responsible for it anyway?
With progressive development, artificial intelligence is being used more and more: Whether smart speakers, e-health or autonomous driving, artificial intelligence has become an integral part of our everyday life.
The Phenomenon Of Direct Brands – Are These Only Start-ups Or Much More?
According to recent studies, there are already more than 22,000 start-ups worldwide that develop a brand around a single physical product or around a specific product group. These brands sell primarily, or exclusively, directly to the customer – i. e. D2C. The distribution channel is always online first.
Summer brings a breath of fresh air to the PIABO sails, as we start the second half of the year with new talent. The Corona crisis has not only reshuffled the cards for businesses, but has also opened or forced new digital means for many.
