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From Fridays for Future to TikTok: PR work with Generation Z
#OKBoomer, VSCO Girl, cringe and lit – if these terms don't mean anything to you, you are not speaking the language of the so-called Generation Z. The under-25 year olds are an enormously important target group for many companies and brands and present new challenges to traditional PR work.
PIABO supports aid projects in the fight against Corona
Let’s remember the beginning of the Corona pandemic when the virus quickly spread in Germany. To counteract its rapid spread, strict protective measures were introduced and hygiene regulations were made more stringent. Nevertheless, protective clothing for hospital and nursing staff was missing, among other things.
Stephanie Kaiser is co-founder and managing director of the digital health platform Heartbeat Labs and is a member of the digital council that advises the German government on digitalization issues.
Inside PIABO: Fabian Zeitler about zeitgeist and the tech scene, PIABO's rapid growth and high-quality standards
Fabian was born in Berlin and is a permanent member of the PIABO team since May 2014. As Senior Communications Director he is mainly responsible for B2B topics such as SaaS or Corporate Financing.
The pandemic has taken all of us by surprise and created massive changes in our everyday reality - from how we work and communicate, to how and what we buy.
Inside PIABO: Julia Tenner about PIABO's tech focus and team culture
Do you wonder what it’s like to work at PIABO and grow with the company? In this blog series, once a month, we introduce you to one of our twelve longest serving employees.
Greentech events 2020: The perfect events for those interested in impact and sustainability
With the Fridays for Future movement providing a rallying cry to politicians to do more to protect the climate, more and more companies and young founders are adapting to the growing desire for socially and ecologically sustainable products and services.
Inside PIABO: Andreas Krönke about personal career development, diverse clients and his love for sustainability
Do you wonder what it is like to work at PIABO and grow with the company? In our new monthly series we will introduce you to our twelve longest serving employees.
Save The Date: Third Berlin Blockchain Week with an exciting program in 2020
From September 8 to 16, the Berlin Blockchain Week is going into the next round with a diverse and exciting program. For the third time, the annual event will be organized by the Berlin Blockchain community as a truly decentralized event with different event organizers collaborating.
Keyword density, do-follow links, alternative texts and crawlers. Anyone who listens to a lecture on search engine optimization (SEO) is tempted to leave the room if he/she is not involved in the topic. That's how intimidating the technical language is at first glance.
