IoT products related to the cloud, data analytics, and SaaS still require explanation in the B2B environment and sometimes call for a certain level of technical understanding. PIABO overcomes these difficulties. With specialized communications strategies and the right network, DeepTech subjects such as the Internet of Things reach the right target groups and increase relevance in society.

Case Study

software AG

We advance integration, drive business transformation, and facilitate rapid innovation for the Internet of Things so that companies can stand out from the competition with their business models. We give you the freedom to connect and integrate every technology – from the app to the edge. We open data silos and make data separable, usable, and valuable so that our clients can make the best choices and tap into new growth opportunities.


  • Supporting corporate communications in the areas of brand awareness, thought leadership, and personal branding. In collaboration with marketing, product PR and partner management were also provided with content


  • More than 350 articles in relevant sectoral and specialist media in 2019 alone
  • Placements on radio and TV
  • Various interviews with different spokespeople for Software AG
  • Successful positioning of CTO Bernd Groß as “Mr. IoT”
  • Placement of management at specialist events, including HMI, embedded world, CeBIT, and MWC
  • Various customer and partner stories for blog, social media, and newsletter formats


  • Preparation of pitches and relevant specialist articles on management and solutions in the industrial IoT sector
  • Establishing relations with regional and national business press contacts
  • Preparing press information and pre-pitch for selected media contacts
  • Speaker positioning for C-level management at events and trade fairs
  • Preparing and coordinating case studies and user reports with clients and partners of Software AG
  • Content marketing
  • Social media support for the German channels of Software AG


  • PR
  • Media Relations
  • Corporate Communications
  • Events
  • Speaking Opportunities
  • Content Marketing

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