The real estate sector influences the use of residential and business premises, shapes cityscapes, and defines options for acquiring and selling property for end users, agents, and administrators. New technologies have the capability to increase efficiency throughout the value chain and open up new opportunities in financing, construction, administration, and sales. In an industry that is still often led and managed in a traditional way, digital solutions can offer a remedy, but they also create uncertainty and reserve. Clear messages, successful case studies, and educative storytelling can overcome this obstacle and significantly increase access to and acceptance of innovative technologies.