Developing and executing the consumer PR strategy for the German market
Streaming / On Demand
It has been quite some time since streaming conquered our entertainment world. Yet, streaming platforms are repeatedly criticized – whether in relation to the fair remuneration of artists and authors or the supposedly negative influence on musical diversity. With its long-standing expertise in communicating tech issues to consumers, PIABO presents on-demand services in the right light for consumers and producers.
Case Study
deezer
Deezer, boasting 16 million active users a month, is the most diverse and personalized global audio streaming service in more than 180 countries.
Tasks
Results
Publications in national business, tech and supra-regional lifestyle media, including Süddeutsche Zeitung, FAZ, t3n, GQ, Cosmopolitan and Computer Bild.
Measures
- Placement of interviews with GitHub spokespeople in general interest and business media
- Placement of interviews and background talks with the CEO and Head of Content in general interest, special interest and tech media, including Süddeutsche Zeitung, FAZ, Bild und Backstage PRO
- Expert placement of senior manager editorial and label in lifestyle media, includings Cosmopolitan and GQ
- Placement of local and seasonal data and content
- Sending product updates and podcast launches
Skills
- PR
- Events
- Speaking Opportunities
- Corporate Communications
- Graphic Design
- Lifestyle PR
- Creative Storytelling
- Data PR
