Light Your Fire!
If you want to leave a lasting mark on the issues of our time, personal branding is indispensable. Only those who first gain visibility on the basis of certain issues will find supporters for their project and help shape the future. However, in order to be regarded as an individual in a noisy market, you have to champion issues in a targeted manner and communicate them to the outside world – with strategic planning and a clear objective in mind.
Tilo Bonow, Founder and CEO of PIABO PR, explains how futurists – and all those who wish to become one – can sustainably build a personal brand on the basis of a concrete strategy in his new book Light Your Fire.
For over 20 years, Tilo Bonow has accompanied leading entrepreneurs from the digital and innovation industries on their path to success and has now compiled his practical knowledge in his instructive literary debut. A strategic guide with a high level of practical relevance, covering everything from the first step of positioning, to defining the target group and selecting channels, to the formulation of messaging. It is simple, to the point, and offers many illustrative examples.
A strong personal brand inspires success. That’s why it’s so important for visionaries who want to share their ideas with a broad audience, for founders who advocate a specific issue with their start-up, and for pioneers who passionately drive innovation. Personal branding involves taking this to a new level and writing the future.