A Completely New Work Culture Is Coming
Juliane Seack, Head of People & Development, highlights three key pillars of hybrid collaboration to establish a strong cultural framework within the organization.
Podcast: With the right PR strategy for more growth and success for your business | Tilo Bonow
“Media relations are not one-night stands – they are long-term relationships.” – What this idea has to do with PR strategies is explained by Tilo Bonow, Founder & CEO of PIABO, in the latest episode of the Entrepreneur University Podcast.
Flexibility in the job is in demand.
“New Work is an attitude, how we can work better together,” says Daniela Harzer, COO of PIABO, in an interview with Berliner Wirtschaft.
05.06.2025
PIABO GEO brings brands into generative AI responses
With its new PIABO GEO offering, the PIABO Communications agency is addressing the changing requirements for digital visibility. The aim is to position companies as trustworthy sources in the responses of generative AI systems such as ChatGPT, Gemini and Perplexity.
27.05.2025
Those who do not appear in AI responses will soon cease to exist: PIABO Communications launches PIABO GEO for greater brand visibility in AI search engines.
The growing importance of AI-based search engines is drastically changing the rules of digital visibility: whereas links used to be important, today generative systems such as ChatGPT, Gemini and Perplexity provide answers directly. They therefore determine which brands are even noticed – which in turn has an impact on decision-making.
27.05.2025
Piabo launches AI unit Piabo GEO
With Piabo GEO – which stands for Generative Engine Optimisation – the agency aims to make companies and brands in the DACH region visible as quotable sources in AI-generated responses. Piabo Communications thus intends to further expand its range of services in terms of visibility, reach and target group-oriented communication.
20.05.2025
Between company guidelines and personal content – how much freedom do corporate ambassadors need?
Since Covid, it has become clear that corporate ambassadors are one of the most effective ‘tools’ in corporate communications. Whether on LinkedIn, in podcasts or on stage, likeable, authentic employees who speak for their company create proximity, trust and visibility for their parent brand.
05.05.2025
These are the 5 most common personal branding pitfalls
Corporate ambassadors use their personal channels to represent their company on the internet. This is intended to increase brand recognition. However, ingrained behaviour patterns stand in the way of this. Communications expert Stefanie Söhnchen lists the most common mistakes.
01.03.2025
Once a start-up and back again
Finally getting creative – that is often the motivation for starting your own company. That was also the case for Carina Goldschmid. But then she sold her own PR agency – and has been working there as an employee ever since. Why? About a search for freedom with detours.
