Berlin, May 27, 2025 – The growing importance of AI-based search engines is drastically changing the rules of digital visibility: while links used to count, generative systems such as ChatGPT, Gemini or Perplexity now also provide the answers directly. They thus determine which brands are perceived at all – which in turn has an impact on decision-making: Nine out of ten B2B buyers already use generative AI (Forrester 2024).
PIABO Communications, Germany’s leading communications agency for the world’s most innovative companies, introduces PIABO GEO, a new strategic product that helps companies gain targeted visibility in AI-generated responses – as a quotable, trusted source.
GEO as well as SEO: Creating visibility where decisions are made
What does GEO mean? GEO stands for Generative Engine Optimization – the further development of classic SEO strategies for a new era of digital search in AI search engines.
“If you don’t appear in AI responses today, you lose direct access to your customers at crucial moments in the opinion-forming and purchasing process,” says Tilo Bonow, founder and CEO of PIABO Communications. “With PIABO GEO, we make brands visible where relevance arises: namely in the response field.”
PIABO is thus positioning itself as a pioneer in the DACH region, responding to the changing search landscape at an early stage and offering solutions tailored specifically to the needs of companies.
GEO advantages at a glance:
- Secure competitive advantage: GEO increases visibility in AI search engines by 40 %(GEO: Generative Engine Optimization, 2024).
- Increase lead generation: AI recommendations bring reach and trust.
- Increase relevance for target groups: Place content where people are looking for it.
- First Mover Advantage: Pioneering advantage in a new field of communication.
Trust beats keyword: Quality becomes visible
“AI doesn’t prefer buzzwords – it prefers trustworthy sources with substance,” says Miriam Rönnau, Lead Data & Intelligence at PIABO Communications. “That’s why we support our clients with a comprehensive process – from AI visibility audits to implementation in owned, earned and social media. Everything from a single source. Meaning: no passing on to third parties, no silos, no frictional losses.”
PIABO as a partner in the transformation of digital visibility
With almost 20 years of experience, PIABO Communications accompanies brands such as Google, GitHub and Shopify through disruptive market changes. Just recently, PIABO was once again voted the No. 1 tech agency in Germany in the Pfeffer PR Ranking 2025.
PIABO GEO is PIABO’s strategic key to visibility in the age of generative AI. If you’re not named as a source, you don’t exist.
Further information about GEO PIABO can be found here: geo.piabo.net
We are always available for interviews, specialist articles or statements on GEO’s methodology.
Press contact:
PIABO Communications
Verena Laier
Corporate Communications Lead
Mail: verena.laier@piabo.net
Mobile: +49 151 1040 5787
About PIABO Communications
PIABO Communications, headquartered in Berlin, is Europe’s leading communications agency and growth platform for the world’s most innovative companies. PIABO Communications achieves outstanding international visibility for companies in the fields of e-commerce, traveltech, fintech, foodtech, HR tech, healthtech, blockchain/web3, consumer electronics, IoT, artificial intelligence, cybersecurity, AR/VR, deeptech, SaaS/cloud and greentech. The range of services offered by the multidisciplinary consulting teams includes public relations and social media as well as brand strategy, content marketing and influencer programs. PIABO Communications is led by Founder & CEO Tilo Bonow and Managing Director/COO Daniela Harzer and has been actively supporting its clients as a strategic partner in achieving their local and global growth and development goals since 2006. The client portfolio includes GitHub, Google, Lieferando, Omio, Sequoia Capital, Shopify and Withings.
