Asana
The leading work management platform Asana helps teams organize and manage their entire workload—from small projects to strategic initiatives. Headquartered in San Francisco, the company serves more than 89,000 paying businesses and millions of users in over 190 countries. Global clients such as AB-InBev, Airbnb, Disney, KLM Air France, NASA, Overstock.com, Uber, Viessmann Group, Spotify, and Zalando rely on Asana to manage everything from corporate goals and digital transformation to product launches and marketing campaigns.
Task
- Positioning and expanding communication in the DACH region
- Creating brand awareness among new potential partners, as well as thought leadership topics and personal branding for the two founders.
Measures
- Organizing interviews with the founders and C-level executives
- Organizing speaking opportunities for C-level executives
- Creating pitches in relation to project management, new work, and productivity
- Distribution of press releases and placement of guest articles
- Data PR
- Collection of a study with a survey institute and communication of results
- Financial communication
Results
- Comprehensive coverage in print and online media.
- Placement of interviews and background discussions.
- Media relations with top-tier media
- Speaker Placement
- Positioning as a thought leader in the field of project management.
Skills
- PR
- Events
- Media Relations
- Corporate Communications
- Data PR
- Strategy Development
