- Assistance with communications (PR and influencer marketing) in Germany, Austria, and the UK following market entry in each country
- Positioning the brand and the founding team as experts in the field of mobility in business, tech, and startup media
- Development of communication concepts for market and product launches and other related communication measures as part of the product PR for the tech, consumer, and lifestyle press
- Planning, designing and implementing lifestyle subjects beyond the company news
Cowboy
Cowboy is the “iPhone among e-bikes” – an innovative electric bike for urban riders developed by a young team from Brussels.
Tasks
Results
- Establishing Cowboy as the “iPhone among e-bikes” in the press on the market launch
- Bike reviews in all relevant media from TechCrunch, Engadget, SPIEGEL ONLINE and Stern, ComputerBild, to Golem, FitForFun, and Playboy
- Background discussions and interviews with business and technical press, including Sifted, Bloomberg, WiWo, t3n, DerStandard, and futurezone
- Product features in consumer and lifestyle media, including Men’s Fitness, Telegraph, GQ, and Men’s Health
- Establishing long-term influencer partnerships as a “Cowboy Ambassador”
Measures
- Placement of interviews and background discussions with the founders on the future of mobility in general interest, tech, start-up, and business media
- Dissemination of product and company news on market and product launches
- Assistance with product testing for reviews by both journalists and influencers
- Seasonal pitches for lifestyle and consumer press
- Selection, design, and implementation of collaborations with influencers, including contract negotiations and monitoring
Skills
- PR
- Media Relations
- Corporate Communications
- Product PR
- Speaking Opportunities
- Personal Branding
- Crisis Communications
- Storytelling
- Influencer Marketing
- Blogger Relations
- Community Building
