COYO COYO

COYO is one of the leading German providers of employee communications software, headquartered in Hamburg. COYO offers companies an intuitive and central software solution that makes it possible to easily reach all employees in the company, connect them with each other and promote both feedback and corporate culture. With COYO, employers create a device- and location-independent communication channel for company-relevant information as well as for social exchange among each other. From clinics to railway companies - more than one million users from companies such as Deutsche Bahn, Ritter Sport, Asklepios and E.ON have already found their digital home in COYO.

Tasks

  • Increase brand awareness for COYO as a company
  • Media awareness of COYO as a product in the relevant target groups
  • Place COYO spokespeople as thought leaders in HR and tech trade media

Results

  • Coverage in print and online, such as Business Insider, the Handelsblatt and t3n
  • Placement of interviews and background discussions
  • Media relations with tier-1 media
  • Placement as thought leader in the field of employee communications

Measures

  • Placement of interviews with C-level
  • Creation of pitches in the areas of new work, internal corporate communications and general people & culture topics
  • Distribution of press releases and placement of bylines
  • Data PR Conducting studies with experienced partners and communication of results
  • Funding communication

Skills

  • Media Relations
  • Corporate Communications
  • Data PR
  • PR Strategy
  • Thought Leadership
  • Product PR

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