Evernote
Evernote has created a brilliant solution that enables people to collaborate, bring their ideas to life, and remember everything. Worldwide, 225 million people use Evernote in more than 25 languages. Evernote is an independent, privately held global company headquartered in Redwood City, California.
Task
PIABO’s role is to position the “love brand” Evernote as a source of inspiration and pioneer in the field of productivity software in the DACH region and the UK, to enhance its reputation among potential users, and to support the marketing team in generating leads from B2B customers.
Results
- Publications in international business and tech media as well as national media outlets such as Focus Money, Business Insider, FAZ, and t3n.
- Growing community on Facebook and Twitter.
- Over 500 attendees and listeners at in-house events and industry conferences.
Measures
- Placement of interviews and guest articles with the CEO and General Manager EMEA in general interest, business, and tech media such as FAZ, Business Insider, Capital, and t3n.
- Distribution of product updates.
- Coordination of keynotes and workshops at major industry events for employer branding, such as Hiring Success.
- Support at international events such as SXSW.
- Management of social media presence, including community management, in Germany, Austria, Switzerland, and the UK.
- Planning, organization, and moderation of conferences in collaboration with leading productivity experts in the DACH region and the UK.
- Creation of studies and whitepapers on current trends related to IT and New Work.
Skills
- PR
- Events
- Speaking Opportunities
- Corporate Communications
- Crisis Communication
- Employer Branding
- Digital Strategy Development
- Social Media Management
- Social Content Production
- Community Management
- Graphic Design
- Corporate Publishing
- Community Building
- Blogger Relations
