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Just Eat Takeaway.com is a leading global online marketplace for food delivery. The company, headquartered in Amsterdam, focuses on connecting consumers and restaurant operators through its platform. With over 680,000 partners, Just Eat Takeaway.com offers consumers a wide variety of dishes and food options. Just Eat Takeaway.com primarily works with partners who provide their own delivery services. Additionally, the company provides a delivery service for partners who do not offer their own delivery. The merger of Just Eat and Takeaway.com quickly became a leading online marketplace for food delivery and is active in 20 countries: the USA, the UK, Germany, the Netherlands, Canada, Australia, Austria, Belgium, Bulgaria, Denmark, France, Ireland, Israel, Italy, Luxembourg, New Zealand, Poland, Slovakia, Spain, and Switzerland.

Task

  • Development and execution of the consumer PR strategy in the German and Austrian markets.
  • Increase in brand awareness.
  • Development and implementation of the influencer marketing strategy in the German and Austrian markets.

Results

  • Publications in national and regional newspapers, TV, business, trade, and lifestyle publications such as Welt, Gala, Stern, RTL, BILD, Brigitte, Bunte, W&V, Horizont, Lebensmittelzeitung, food service, and many more.
  • Establishment of long-term influencer partnerships through an ambassador program.
  • Successful collaborations with influencers and celebrities such as Jimi Blue Ochsenknecht, Natascha Ochsenknecht, Victoria Jancke, Nadine Angerer, Luca Scharpenberg, Nicolas Puschmann, Olivia Jones, Michael Buchinger, Cathy Hummels, Jo Weil, FifaGoalsUnited, Jonathan Schöck, and many more.

Measures

  • Implementation of global campaigns.
  • Conceptualization and implementation of localized activations.
  • Placement of local and seasonal data as well as content in verticals, general interest, and lifestyle media.
  • Conceptualization, selection, and implementation of collaborations with influencers, including contract negotiations and monitoring.
  • Management of the brand ambassador program.

Skills

  • Media Relations
  • Lifestyle PR & Brand Campaigns
  • Events & Live Activations
  • Creative Storytelling
  • Celebrity Collaborations
  • Media Partnerships
  • Survey Conception and Communication
  • Data Driven PR
  • UEFA Sponsorship Activations
  • Influencer Relations
  • Brand ambassador program

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