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Just Eat Takeaway.com is a leading global online marketplace for food delivery. Headquartered in Amsterdam, the company focuses on connecting consumers and restaurants through its platform. With over 680,000 connected partners, Just Eat Takeaway.com offers consumers a wide choice of meals and food. Just Eat Takeaway.com mainly works with partners that offer their own delivery service. It also provides a delivery service to partners who do not deliver themselves. The combination of Just Eat and Takeaway.com has quickly become a leading online marketplace for food delivery and is active in 20 countries: USA, UK, Germany, Netherlands, Canada, Australia, Austria, Belgium, Bulgaria, Denmark, France, Ireland, Israel, Italy, Luxembourg, New Zealand, Poland, Slovakia, Spain and Switzerland.

Tasks

  • Development and implementation of the consumer PR strategy for the German and Austrian markets
  • Increase brand awareness
  • Development and implementation of the influencer marketing strategy for the German and Austrian markets

Measures

  • Publications in national and regional dailies, TV, business, trade and lifestyle publications such as Welt, Gala, Stern, RTL, BILD, Brigitte, Bunte, W&V, Horizont, Lebensmittelzeitung, food service, etc.
  • Establishment of long-term influencer partnerships through an ambassador program
  • Successful collaborations with influencers and celebrities such as Jimi Blue Ochsenknecht, Natascha Ochsenknecht, Victoria Jancke, Nadine Angerer, Luca Scharpenberg, Nicolas Puschmann, Olivia Jones, Michael Buchinger, Cathy Hummels, Jo Weil, FifaGoalsUnited, Jonathan Schöck and many more.

Results

  • Implementation of global campaigns 
  • Design and implementation of localized activations
  • Placement of local and seasonal data and content in vertical, general interest and lifestyle media
  • Conception, selection and implementation of influencer collaborations, including contract negotiations and monitoring
  • Brand ambassador program management

Skills

  • Media relations
  • Lifestyle PR & brand campaigns
  • Events & live activations
  • Creative Storytelling
  • Celebrity Collaborations
  • Media Partnerships
  • Survey Design and Communication
  • Data-driven PR
  • UEFA Sponsorship Activations 
  • Influencer relations
  • Brand Ambassador Program

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