Refurbed
Refurbed is the leading online marketplace for refurbished electronics in German-speaking countries. Fully renewed smartphones, tablets, laptops, and more are up to 40 percent cheaper than new devices. Additionally, the refurbishment process emits 70 percent less CO₂ compared to the production of a new device. In May 2022, refurbed expanded by launching refurbed Fashion, a new category offering fashion made from recycled materials, and now, as a multi-category platform, it provides yet another way to make consumption more sustainable.
Task
Increasing brand awareness of refurbed in Germany as well as positioning thought leadership topics – particularly around circular economy and refurbishment.
Results
- Coverage in start-up, business, general interest, sustainability, and lifestyle media, strengthening thought leadership resulted in several hundred publications per year, including dpa reports.
- Relevant media such as Handelsblatt, Süddeutsche Zeitung, t3n, Business Insider, CHIP, and Capital published interviews and quotes from the founders.
- Features in consumer and lifestyle media such as GQ, Brigitte, Stern, Computer Bild, and Ökotest.
Measures
- Placement of interviews and guest contributions with and by C-level executives in general interest, tech, start-up, and business media.
- Communication of news related to refurbed, whether it’s financing, personnel, partnership, or product announcements.
- Placement of seasonal and data-driven topics in verticals and lifestyle media.
- Newsjacking
- Placement of the founders as speakers at relevant events.
Skills
- PR
- Storytelling
- Corporate Communications
- Thought Leadership
- Personal Branding
- Lifestyle-PR
- Speaking Opportunities
