The Trade Desk The Trade Desk

The technology company The Trade Desk™ enables brands and agencies to purchase digital advertising. Through its cloud-based self-service platform, media buyers can manage and optimize data-driven advertising campaigns across various formats and devices. Integrations with key data, media inventory, and publisher partners ensure maximum reach for independent, data-based purchasing decisions. Enterprise APIs allow customers to develop customized solutions built on the cloud platform. The Trade Desk is headquartered in Ventura, California, and has offices in the U.S., Europe, and Asia.

Task

  • The PIABO team acts as an external press office and handles media inquiries as well as the active positioning of The Trade Desk experts in the German-speaking market (Germany, Austria, Switzerland).
  • Core tasks include developing story angles, arranging and supporting interviews and podcast recordings, as well as writing commentaries and guest articles.
  • The PIABO team independently develops press releases — for example, on newly established partnerships, projects, or conducted studies — and distributes them across the DACH market.
  • PIABO is actively involved in planned studies, supporting the organization, planning, and development of the strategy and questionnaires.

Results

  • Publications in national Tier-1 business, financial, and trade media focused on the advertising and adtech industries.

Measures

  • Identifying target media
  • Development of suitable positioning strategies for current industry topics.
  • Arrangement and support of interviews and podcast recordings.
  • Preparation of journalist briefings for spokespersons to help them get ready for interviews or events.
  • Writing guest articles and commentaries.
  • Reports

Skills

  • PR
  • Media Relations
  • Corporate Communications
  • Strategy Development

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